Your library for sales and marketing trends

Prospect-to-Opportunity Conversion Rates in Buying Groups

The Ad-Vantage of Top-Performing Enterprise AEs

The Future of Adtech for Marketing Success

Contact-Level Intent: The Missing Piece In The Revenue Marketing Engine

B2BMX: Utilizing Content to Enable Each Stage of the Funnel

#Bii22: Meeting Your Buyer Where, When & How THEY Want

Go-To-Market Strategy During a Recession: a VC’s Perspective

Aligning Teams and Metrics for Long-Term Success, with Joe McNeill

Best Practices for Successful Sales and Marketing Integration, with Joe McNeill

Sales Influence Podcast: The Dark Sales Funnel

Getting the Right Pipeline at the Right Time

Utopia for Marketers: Insights from VP of Marketing Nirosha Methananda

Revenue Talks: Buying Group Marketing, with Joe McNeill

Branding a Company that Specializes in Account Based Marketing

Understanding Buying Group Marketing, with Nirosha Methananda

Gartner Symposium: Adapting Our ABM Program to the "New Reality" to Achieve a 581% ROI

Vya & Influ2: How Vya Uses Person-Based Advertising to Drive Demand

B2BMX: Why Buying Group Marketing Is the Next Big B2B Strategy

Market, Engage, and Sell to Buying Groups Who Want to Hear from You

The Advantages Of Buying Group Marketing

Forrester & Influ2: Putting the Buyer Back into B2B with Buying Group Marketing

Stop Guessing and Start Doing: How to Make Person-Based Advertising Your Smarketing Superpower

Delivering the Right Message at the Right Time via the Right Channels, with Riaz Kanani

Jon Russo Talks Buying Group Marketing

Taking Your ABM to the Next Level, with Ari Capogeannis

The Ins And Outs of Buying Group Marketing, with Amisha Gandhi

The ABCs of BGM, with Dmitri Lisitski

How to Target Multiple Stakeholders In a Single Account: Insights from Dmitri Lisitski

Forrester & Influ2: New Approach to Sales and Marketing for B2B

What Is Buying Group Marketing?

What’s Working In B2B Advertising?