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ABM That Starts with People — And Drives 2.18x Higher Pipeline Conversion

B2B buying is messy. Contact-level ABM is built for that messiness. This report shows how pipeline improves when orchestration starts with the individual buyer.

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Contact-Level ABM: Strategic Advantage for B2B Marketers

The new ABM intent: Key buyer signals are now contact-level

Digital Body Language: Turning Buyer Signals into Real Relationships

Buyer Signals & Ad Strategy: The New B2B Formula

Influ2 in Action: Building Smarter Audiences with Cohort Designer

From Volume to Focus: The Path to GTM Alignment

Pavilion x Influ2: The Evolution of GTM Strategy

MQLs: Are They Leading Us On?

ABM Segmentation: How to Divide & Conquer Your Target Accounts

Retention Marketing Playbook: How to Prevent Churn and Keep Customers Engaged

What is Intent Data & How to Uncover It

Your Ideal Customer Profile (ICP) Isn’t a Wishlist: Here’s How to Define it Strategically

The Sales & Marketing Alignment Playbook: How to Fix Misalignment and Drive More Revenue

Pipeline Acceleration Playbook: How to Move Deals Forward With Marketing

The State of Sales & Marketing Alignment in 2025

Pipeline Generation Playbook: How to Reach & Convert The Right Buyers

Building a Strategic Narrative, with Andy Raskin and Dmitri Lisitski

ABM Orchestration: Aligning Sales, Marketing, and Intent Data

The Contact-Level ABM Framework: Drive Revenue with Precision Targeting

How to Use Intent Signals to Accelerate B2B Deals

Winning Together: How aligned sales and marketing teams close more deals

How to Create a Buyer-Centric Outbound Sales Strategy for Higher Conversions

Buying Committees: How to Target & Convert B2B Decision Makers

Why Traditional ABM is Failing Your SaaS Business

Beyond Personalization: How Humanization Drives Real Connections

Account-Based GTM: Turning Strategy into Action

Contact-Level vs Account-Based Advertising: How to Build Higher Converting Programs

How Marketing-Influenced Revenue Clarifies What Attribution Misses

Account Level vs. Contact Level Intent Signals: How to Understand Prospects' Needs

Contact-Level Intent: How to Uncover Prospect Pain Points & Boost Conversions

Winning Pipeline in Today’s Market

Building Champions Who Will Get The Deal Done For You

How to Create a Truly Coordinated Sales and Marketing Program, with Scrappy ABM & Influ2

Webinar: How to Automatically Personalize the Buyer's Journey with Ads

15 ABM Campaign Examples to Personalize Every Stage of the Buyer’s Journey

The RevOps & ABM Alignment: Leveraging contact-level ads in ABM

Webinar: How to Boost Meeting Attendance with Contact-Level Ads

Playbook: How to Boost Meeting Attendance with Contact-Level Ads

B2B Marketing, with Dmitri Lisitski

MarTech Podcast: The concept of account-based everything (ABX)

MarTech Podcast: The future of martech & ABM

ABX & Cocktails: How growth teams engage prospects with Influ2 V2

Prospect-to-Opportunity Conversion Rates in Buying Groups

The Ad-Vantage of Top-Performing Enterprise AEs

The Future of Adtech for Marketing Success

Contact-Level Intent: The Missing Piece In The Revenue Marketing Engine

#Bii22: Meeting Your Buyer Where, When & How THEY Want

B2BMX: Utilizing Content to Enable Each Stage of the Funnel

Go-To-Market Strategy During a Recession: a VC’s Perspective

Aligning Teams and Metrics for Long-Term Success, with Joe McNeill

Best Practices for Successful Sales and Marketing Integration, with Joe McNeill

Sales Influence Podcast: The Dark Sales Funnel

Getting the Right Pipeline at the Right Time

Utopia for Marketers: Insights from VP of Marketing Nirosha Methananda

Revenue Talks: Buying Group Marketing, with Joe McNeill

Branding a Company that Specializes in Account Based Marketing

Understanding Buying Group Marketing, with Nirosha Methananda

Stop Guessing and Start Doing: How to Make Person-Based Advertising Your Smarketing Superpower

Forrester & Influ2: Putting the Buyer Back into B2B with Buying Group Marketing

The Advantages Of Buying Group Marketing

Market, Engage, and Sell to Buying Groups Who Want to Hear from You

B2BMX: Why Buying Group Marketing Is the Next Big B2B Strategy

Vya & Influ2: How Vya Uses Person-Based Advertising to Drive Demand

Gartner Symposium: Adapting Our ABM Program to the "New Reality" to Achieve a 581% ROI

Delivering the Right Message at the Right Time via the Right Channels, with Riaz Kanani

Jon Russo Talks Buying Group Marketing

Taking Your ABM to the Next Level, with Ari Capogeannis

The Ins And Outs of Buying Group Marketing, with Amisha Gandhi

The ABCs of BGM, with Dmitri Lisitski

How to Target Multiple Stakeholders In a Single Account: Insights from Dmitri Lisitski

Forrester & Influ2: New Approach to Sales and Marketing for B2B

What Is Buying Group Marketing?

What’s Working In B2B Advertising?