MQLs: Are They Leading Us On?

Hi everyone. My name is Anna Tsymbalist. I'm joined by Alex Pappas today, an amazing, amazing marketing practitioner with I think already nine years of experience, right?

Nine years, yeah, coming up on it.

Thank you. Thank you so much for joining. Alex has experience in creating and implementing go-to-market strategies that are account-based. And actually he does that from the first impression, like from the first pipeline generation touch point, to expansion. And I think that actually explains a lot the topic that we chose today because today we're going to talk about MQLs and well, why we hate them so much. And before we jump into the topic, let me just give you a brief overview of what you signed up for today and what you guys can expect from this podcast. So in this podcast, we want to talk about sometimes tough, sometimes controversial topics without glossing over stuff with buzzwords. So when we say things like, we made sure all of the stakeholders are aligned. Well, we're actually going to go deep into who are those stakeholders? What does alignment mean in this situation? How do you actually measure it? And what are the top five things you do to create this alignment? So if that's something that you're interested in, please stay with us. And let's, let's go. Let's, let's, let's hate on some MQLs.