Webinar • Jul 15, 2025

Influ2 in Action: Building Smarter Audiences with Cohort Designer

Learn how to:

Gain more control, speed, and flexibility than list tools
Target buyers by firmagraphics, stage, and intent
Eliminate CRM delays with in-platform audience building
Paddle builds and launches faster with Cohort Designer

Speakers

Barbara Nitke

Customer Marketing, Influ2

Sacha Gauthier

Growth Demand Gen Manager, Paddle

Tim Alexandrov

Product Manager, Influ2

Chapters

[00:00]	Introductions
[:30]	What is Influ2 in Action
[1:26]	Current state
[4:42]	What is Cohort Designer
[6:17]	Why Cohorts matter
[10:41]	Live demo with Paddle
[21:01]	Getting started

Transcript

Welcome, everyone, and thank you for joining. We’re excited to kick off today’s webinar. My name is Barbara, and I lead the customer marketing team here at Influ2. I’m joined by Tim from our product team, and Sasha, a longtime client who’s been working with Influ2 for about four years at Paddle.

Key takeaways

Start with a clear goal. When building your cohort, ask yourself: “What action do I want to driveˮ, is it booking meetings, pipeline acceleration, or upsell?

Target full buying groups. Combine role, seniority, and department to ensure full buying groups see your message including decision-makers, champions, and influencers.

Segment beyond the basics. Donʼt just segment by job title—layer in behavior like sales outreach, or deal stage to make your outreach smarter and more relevant.

Use Cohorts to stay current. Cohorts update as contacts meet (or no longer meet) your criteria—so your campaigns are always targeting the right people at the right time.

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