Guides and Reports

Dive deep into our collection of industry reports for useful insights and best practices on how to use Person-Based Advertising and Buying Group Marketing to align and improve your sales and marketing efforts.

What is Buying Group Marketing?

Account-based Marketing is not a new term for B2B marketers. But how effective is it, and does the idea need to be revisited or changed?

What’s Working In B2B Advertising?

In the era of self-service buying journeys, B2B advertising is simultaneously a marketer's best friend and worst enemy. The experts explained that the top three components practitioners must consider when creating engaging ads are content, video, and paid search advertising.