Identify blog

Welcome to Identify by Influ2

Thanks for stopping by. The purpose of Identify is to create a space to connect with you, our community, and help 'identify' (pun intended) trending topics, best practices, and key tips when navigating Person-Based Advertising and Buying Group Marketing. If you enjoy this content and would like monthly updates, please subscribe. We promise to be discerning in our content curation!

Why Your Go-To-Market Strategy Is As Important As Your Product

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the industry’s explosive growth. But 90% of startups fail.

Aligning on the Vision of Buying Group Opportunities With Forrester and Influ2

How Person-Based Advertising Helped Vya Improve Engagement and Drive Demand

Why The Next Big Thing In MarTech Is Buying-Group Marketing

Convince, Conquer, Convert: The Basics Of Modern Advertising

RevTech + Buying Group Marketing = A New Opportunity for Enhanced CX

A Survival Guide for the Coming Digital Advertising Disruption

How To Stretch Your Marketing Budget With Person-Based Advertising

Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has long haunted marketing departments, which historically bear the brunt of recession layoffs.

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