Get first-hand expertise and helpful tips on outbound sales, person-based marketing, and aligning your revenue teams.
What are the leading account-based marketing platforms right now? We've chosen 5 comprehensive solutions and compared their strengths and weaknesses.
A business unit head has different goals, needs, and concerns than a product manager or software engineer. But if you’re running a targeted marketing campaign and all of those people have a say in the final purchase decision, you need to gain their collective buy-in.
This article shares the benefits of person-based marketing and how it can help you better engage with new and existing targets.