Get first-hand expertise and helpful tips on outbound sales, person-based marketing, and aligning your revenue teams.
What are the leading account-based marketing platforms right now? We've chosen 5 comprehensive solutions and compared their strengths and weaknesses.
A business unit head has different goals, needs, and concerns than a product manager or software engineer. But if you’re running a targeted marketing campaign and all of those people have a say in the final purchase decision, you need to gain their collective buy-in.
With the right metrics, you can build behavioral profiles of your audience that can enhance your entire sales cycle, helping steer B2B marketing campaigns and hyper-relevant sales conversations.
Built in direct response to customers’ needs, Influ2 V2 aligns marketing and sales teams helping prove marketing impact on ROI.
We've updated our revenue reporting to consider all the impact that you generate with Influ2.
Traditional funnels fail to address the modern state of enterprise purchases and align marketing and sales under the same goal. Can the bow tie funnel fix the problem?
In this article, we share a few tips on how to use Influ2 to get the most out of your person-based advertising strategy.
Industry leaders share their thoughts on marketing trends and what's in store for marketing teams and key initiatives in 2022.
How a Buying Group Marketing strategy can benefit your ABM programs.
Learn how to create impactful banner ads that enhance your click-through rates and actually convert
The effect produced by B2B account-based advertising is often hard to measure. Here is how and why we use behavioral scoring to measure the efficiency of person-based ads in our ABM strategy.
How to reach utterly desirable, but often unreachable prospects.