Influ2 V2 has arrived

Influ2 Blog

Get first-hand expertise and helpful tips on outbound sales, person-based marketing, and aligning your revenue teams.

3 min

Influ2 Launches Its End-to-End Revenue Marketing Engine, Influ2 V2

Built in direct response to customers’ needs, Influ2 V2 aligns marketing and sales teams helping prove marketing impact on ROI.

Anastasiia Khlystova
Marketing Manager at Influ2
2 min

Influ2 Revenue Reporting Update: All Your Efforts Are Counted

We've updated our revenue reporting to consider all the impact that you generate with Influ2.

Anastasiia Khlystova
Marketing Manager at Influ2
4 min

Ditch the Funnel for the Bow Tie

Traditional funnels fail to address the modern state of enterprise purchases and align marketing and sales under the same goal. Can the bow tie funnel fix the problem?

Joe McNeill
Chief Revenue Officer at Influ2
4 min

How Influ2 Сustomers Maximize Account-Based Marketing ROI

In this article, we share a few tips on how to use Influ2 to get the most out of your person-based advertising strategy.

Daria Ivanova
Marketing Director at Influ2
4 min

2022 Marketing Predictions for an Increasingly Digital World

Industry leaders share their thoughts on marketing trends and what's in store for marketing teams and key initiatives in 2022.

Nirosha Methananda
Former VP of Marketing at Influ2
3 min

3 Ways Buying Group Marketing Helps Revenue Growth

How a Buying Group Marketing strategy can benefit your ABM programs.

Nirosha Methananda
Former VP of Marketing at Influ2
3 min

4 Simple Rules for Creating B2B Banners That Convert + Bonus Tips

Learn how to create impactful banner ads that enhance your click-through rates and actually convert

Nirosha Methananda
Former VP of Marketing at Influ2
3 min

What Is Behavioral Scoring in Account-Based Advertising, and Why Does It Matter?

The effect produced by B2B account-based advertising is often hard to measure. Here is how and why we use behavioral scoring to measure the efficiency of person-based ads in our ABM strategy.

Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min

4 Steps to Reaching Customers Like Tesla

How to reach utterly desirable, but often unreachable prospects.

Dmitri Lisitski
Co-Founder & CEO of Influ2
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