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Influ2 Blog

Get first-hand expertise and helpful tips on outbound sales, person-based marketing, and aligning your revenue teams.

3 min

Influ2 in 2023

Anastasiia Khlystova
Marketing Manager at Influ2
3 min

Influ2 Launches Its End-to-End Revenue Marketing Engine, Influ2 V2

Anastasiia Khlystova
Marketing Manager at Influ2
2 min

Influ2 Revenue Reporting Update: All Your Efforts Are Counted

Anastasiia Khlystova
Marketing Manager at Influ2
4 min

Ditch the Funnel for the Bow Tie

Joe McNeill
Chief Revenue Officer at Influ2
4 min

How Influ2 Сustomers Maximize Account-Based Marketing ROI

Daria Ivanova
Marketing Director at Influ2
3 min

2020: A Year of Change and Growth

Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min

What Is Behavioral Scoring in Account-Based Advertising, and Why Does It Matter?

Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min

Is the Era of ABM 2.0 Coming? If So, Then It's Time to Get Ready for It

Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min

Account-Based Marketing Has Failed in the Past. Here’s How We Can Fix It

Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min

2022 Marketing Predictions for an Increasingly Digital World

Nirosha Methananda
Former VP of Marketing at Influ2
3 min

Are You Proud of Your Content?

Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min

3 Ways Buying Group Marketing Helps Revenue Growth

Nirosha Methananda
Former VP of Marketing at Influ2
3 min

4 Simple Rules for Creating B2B Banners That Convert + Bonus Tips

Nirosha Methananda
Former VP of Marketing at Influ2
6 min

What Is a Sales Accepted Lead, and How Does It Differ From an SQL?

Joe McNeill
Chief Revenue Officer at Influ2
6 min

The Anatomy of a Great Personalization Strategy in ABM

Nirosha Methananda
Former VP of Marketing at Influ2
3 min

How a Buying Group Marketing Strategy Puts the B2B Decision Makers Front and Center

Nirosha Methananda
Former VP of Marketing at Influ2
5 min

A Better Approach to Revenue Starts with Buying Group Marketing

Nirosha Methananda
Former VP of Marketing at Influ2
2 min

Big News From Influ2! A Year of Seed Funding and Continued Growth

Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min

4 Steps to Reaching Customers Like Tesla

Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min

Influ2 Named as a Challenger in The Forrester Wave™: B2B Advertising Solutions, Q3 2022

Dmitri Lisitski
Co-Founder & CEO of Influ2
7 min

How to Use Buying Group Marketing to Accelerate the Sales Process

Nirosha Methananda
Former VP of Marketing at Influ2
3 min

Building Client Trust. What’s a SOC 2 Certificate And Why It Matters

Dmitri Lisitski
Co-Founder & CEO of Influ2
7 min

4 Strategies to Generate Targeted Leads in Your Pipeline

Nirosha Methananda
Former VP of Marketing at Influ2
6 min

Paid Media Spend Is Dropping. Now Is the Time to Outpace Competitors With a Person-Based Advertising Strategy

Nirosha Methananda
Former VP of Marketing at Influ2
5 min

What You Can Do to Attract the Right Audience to Your Product

Dmitri Lisitski
Co-Founder & CEO of Influ2
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