Influ2 Blog

Get first-hand expertise and helpful tips on outbound sales, contact-level marketing, and aligning your revenue teams.

ABM Was Never Meant to Stop at the Account Level

Traditional Account-Based Marketing (ABM) falls short with account-level data. See how contact-level ABM and intent data make sales truly actionable.

Dmitri Lisitski

Co-Founder & CEO of Influ2

5 min

Buyers Are Showing You The Way. Are You Paying Attention?

Targeting the wrong people and sending irrelevant outreach can ruin relationships with buyers before they even start. Here's how Marketing can help Sales build meaningful connections from the very beginning.

Influ2 Blog

ABM Was Never Meant to Stop at the Account Level

Buyers Are Showing You The Way. Are You Paying Attention?

Influ2 Introduces Contact-Level Buyer Intent Capabilities

5 ABM Case Studies That Show What Actually Works

6 Ways Poor ABM Targeting Is Quietly Ruining Your Results

5 Best ABM Platforms in 2026 Reviewed and Compared

Our View on Ad Personalization and How Influ2 Makes It Possible

What Moved GTM in 2025: Roses, Thorns, and Buds

30+ Contact-Level ABM Stats That Show How B2B Marketing Is Changing

How Paddle Builds Dynamic Ad Audiences Without Relying on Ops

How Marketbridge Helped BioCatch Boost Pipeline by 6x with Contact-Level Precision

Good Outreach Starts with EQ (And the Right Signals)

An SDR’s Guide to Signals: How I Sell Smarter and Book More Meetings

Forrester Recognizes Influ2 in Revenue Marketing Platforms for B2B Landscape

Stop Misreading the Signals: What Buyers Are Really Telling You

Why “More” Broke Your GTM Strategy, and How Focus Fixes it

What Demandbase Intent Data Gets Right (And Where it Falls Short)

25 Go-To-Market Tools to Make GTM Teams' Lives Easier

8 Best Advertising Management Software for B2B Brands

10 Intent Data Providers to Consider in 2025

What Bombora Intent Data Gets Right (And Where it Falls Short)

What 6sense Intent Data Gets Right (And Where it Falls Short)

What G2 Intent Data Gets Right (And Where it Falls Short)

The Missing Piece in Your Intent-Based Marketing Strategy

First-Party Intent Data Shows You What 3rd-Party Can’t

Everyone Said ABM Was Solved. We Saw The Missing Piece

The ABM Funnel That Works in Practice, Not Just in Theory

13 ABM Campaign Ideas You Can Steal From Us

The B2B Buyer’s Journey Isn’t Linear (Here’s How to Adapt)

Why Account-Based Engagement Is a Company-Wide Initiative

Strategic Narrative: How to Choose the Right Enemy

How Contact-Level Ads Change the Game for Sales & Marketing

The Enterprise Ad Strategy That Actually Moves Deals Forward

Your MQL Obsession is Costing You Revenue (Do This Instead)

Why Lead Scoring Models Fail in ABM (And How to Fix It)

Why It's Time to Rethink Account-Based Marketing Attribution

It’s a Race for Trust and Buyers Pick the Winner

Influ2 in 2023

Influ2 Launches Its End-to-End Revenue Marketing Engine, Influ2 V2

Influ2 Revenue Reporting Update: All Your Efforts Are Counted

Ditch the Funnel for the Bow Tie

How Influ2 Сustomers Maximize Account-Based Marketing ROI

2020: A Year of Change and Growth

How a Buying Group Marketing Strategy Puts the B2B Decision Makers Front and Center

The Anatomy of a Great Personalization Strategy in ABM

2022 Marketing Predictions for an Increasingly Digital World

What Is a Sales Accepted Lead, and How Does It Differ From an SQL?

3 Ways Buying Group Marketing Helps Revenue Growth

4 Simple Rules for Creating B2B Banners That Convert + Bonus Tips

Is the Era of ABM 2.0 Coming? If So, Then It's Time to Get Ready for It

Account-Based Marketing Has Failed in the Past. Here’s How We Can Fix It

Are You Proud of Your Content?

4 Steps to Reaching Customers Like Tesla

Big News From Influ2! A Year of Seed Funding and Continued Growth

A Better Approach to Revenue Starts with Buying Group Marketing

What Is Behavioral Scoring in Account-Based Advertising, and Why Does It Matter?

Influ2 Named as a Challenger in The Forrester Wave™: B2B Advertising Solutions, Q3 2022

What Is Person-Based Marketing? How Is It Different From ABM?

Why I Don’t Panic and Run When I See 'GDPR'

Paid Media Spend Is Dropping. Now Is the Time to Outpace Competitors With a Person-Based Advertising Strategy

Lead Scoring: What It Is and Why You Need It

Building Client Trust. What’s a SOC 2 Certificate And Why It Matters

Buying Group Marketing: A New Way to Bring the Customer Journey to Life

A Survival Guide for the Coming Digital Advertising Disruption

How to Use Buying Group Marketing to Accelerate the Sales Process

Why Person-Based Advertising Is Effective and Not Creepy

Research Shows Engagement Can Drive Additional Leads From ABM

Learn How to Use Behavioral Scoring to Measure Your Campaign's More Effectively and Generate Leads

How to Turn Behavioral Data Into Actionable Insights

Aligning on the Vision of Buying Group Opportunities With Forrester and Influ2

Why Sales and Marketing Need to Work Together

What You Can Do to Attract the Right Audience to Your Product

4 Strategies to Generate Targeted Leads in Your Pipeline

How to Stretch Your Marketing Budget With Person-Based Advertising

CEO & Co-Founder of Influ2 Sits Down With Forbes to Discuss How B2B Marketers Can Build Pipelines That Didn't Previously Exist

How to Get Personal With Your Content

How Virtual Strategies Can Boost Marketing Performance for B2B Enterprises

What is Buying Group Marketing and How Can You Get Started?

Influ2 Won MarCom’s Platinum Award