24 Go-To-Market Tools to Make GTM Teams' Lives Easier

Cutting through in competitive markets often requires a unique GTM motion coupled with a strong tech stack for delivering on the strategy.

In this guide, we’ll explore 24 of the most popular go-to-market tools and outline which GTM approaches they’re best suited to.

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Wynter helps GTM teams understand what their target audience thinks about their brand and messaging using guided surveys.

GTM teams use Wynter to:

• Get real people to review their messaging (usually landing pages) before they launch
• Tighten copy fast without running full campaigns
• Track the impact of their brand marketing efforts 

See what users are saying about Wynter on G2.

Sparktoro is an audience research tool that helps revenue teams learn about their audiences’ demographics, behaviors, and characteristics.

GTM teams use Sparktoro to:

• Find out where their audience hangs out online 
• See what they read, watch, follow, and search for
• Improve content and ad strategies based on real buyer habits

See what users are saying about Sparktoro on G2.

Influ2 offers contact-level advertising.

It allows you to show ads to specific named buyers across multiple ad networks and know who saw and clicked your ads, even if they never filled out a form. They're the same contacts your sales team is targeting, because you're pulling them straight from your CRM.

When prospects engage with your ads, it creates contact-level intent data your sales team can use to understand who to prioritize for outreach and what to say.

Syncing with your CRM also allows you to map your ads to each contact's stage in the sales process, meaning Marketing can help influence deals across the entire sales cycle.

We also show you how your contact-level ads influenced pipeline and revenue.

GTM teams use Influ2 to:

• Show ads to specific contacts across multiple ad networks
• Generate contact-level intent signals that helps salespeople understand who to call and what to say
• Tailor ads for each buyer’s unique journey
• Understand how programs helped sell more (marketing’s full revenue influence)

See what users are saying about Influ2 on G2.

Want more info? See our list of the best advertising management software.

Demandbase is an account-based marketing (ABM) platform. 

It allows revenue teams to identify target accounts by matching companies against ICP criteria. You can also access third-party intent data from Demandbase to understand which companies are more likely to buy. 

GTM teams use Demandbase to:

• Find and prioritize target accounts
• Sync sales and marketing on who to go after and when
• Run programmatic B2B ad campaigns at the account level

See what users are saying about Demandbase on G2.

6sense is another ABM software platform. It's similar to Demandbase, but 6sense relies more heavily on AI and predictive analytics to estimate which accounts are most likely to buy, whereas Demandbase is more about ICP fit.

GTM teams use 6sense to:

• Identify which accounts show some level of buying intent before starting outreach 
• Map out the buying group for each target account
• Automate outreach to align with the account’s buying stage
• Get recommendations on which actions to take next based on the platform's predictive analytics 

See what users are saying about 6sense on G2, and read our breakdown of 6sense's intent data.

Apollo is an AI sales prospecting and outreach tool. 

B2B contact data is still Apollo’s main strength (it's what they started out doing), but the platform now adds sales workflows on top of that, so sales teams can automate things like meeting scheduling and multichannel (email and LinkedIn) outreach cadences.

GTM teams use Apollo to:

• Build out the buying group for target accounts
• Gather contact details for email and cold calling campaigns
• Automate sales outreach

See what users are saying about Apollo on G2.

Lusha’s main focus is sales intelligence (contact and intent data), but they also bake in some outreach workflows, such as AI-crafted email sequencing.

The platform also offers a helpful Chrome extension, so sales teams can prospect and uncover contact data wherever they’re working.

GTM teams use Lusha to:

• Build lists of target accounts to pursue 
• Find prospect contact information while browsing LinkedIn
• Identify interested buyers based on intent signals 

See what users are saying about Lusha on G2.

Pro tip: Check out our list of intent data providers to give your sales team even more signals to work from.

Highspot is a sales enablement platform. It helps sales reps work more effectively by providing easy access to content like pitch decks and playbooks. 

Highspot also supports sales leaders with training and coaching features like an onboarding program builder and a conversation analysis feature that reviews sales calls and uses AI to provide coaching recommendations.

GTM teams use Highspot to:

• Make sure reps are actually using what the content team creates for them
• Track what enablement content helps close deals
• Train and ramp up new reps faster with battle cards

See what users are saying about Highspot on G2.

Gong is most widely known for its conversation intelligence feature that captures and analyzes customer interactions (sales calls, emails, meetings, and CRM notes) to help sales teams understand what works best, such as word tracks to use or topics to avoid during a demo.

GTM teams use Gong to:

• See exactly what top reps say to win deals
• Spot risks to deals before they become real
• Turn real calls into coaching moments without micromanaging

See what users are saying about Gong on G2.

Salesloft is primarily a sales engagement platform (automated sales outreach campaigns).

However, it also has some call analysis features (like Gong), a sales forecasting suite (like Clari), and a chatbot (from a 2024 acquisition of Drift).

The big win for revenue teams using Salesloft is the fact that all of this functionality is available from a single vendor.

GTM teams use Salesloft to:

• Build and automate sales cadences 
• Track who is opening, clicking, and replying to emails
• Engage website visitors with a conversational chat tool

See what users are saying about Salesloft on G2.

Outreach is another tool for executing sales outreach programs (it's literally in the name).

It helps Sales communicate more effectively with tools like AI-generated meeting summaries, respond to inbound leads faster with automated contextual responses, and map out sales strategies using account intelligence and recommendations for personalized outreach tactics.

GTM teams use Outreach to:

• Run sales outreach with AI agents 
• Blend email, calls, and LinkedIn into one automated cadence 
• Identify and prioritize winnable opportunities

See what users are saying about Outreach on G2.

Userflow is a user onboarding software, helping revenue teams create product tours, onboarding sequences, and free trial programs without developer assistance.

GTM teams use Userflow to:

• Show users what to do within the product instead of sending them emails that never get read
• Resolve support tickets with in-app guidance rather than generic self-service support content

See what users are saying about Userflow on G2.

Pendo helps product teams develop guided onboarding flows for trial and paid users to increase adoption. You can also watch real in-app user behavior with the platform’s session replay feature and capture customer feedback to inform the product roadmap.

GTM teams use Pendo to:

• Track what users click, ignore, or struggle with
• Trigger in-app messages when users look lost
• Turns product usage into clear roadmaps and smarter onboarding
• Measure customer sentiment with in-app NPS surveys

See what users are saying about Pendo on G2.

HubSpot is another one of those “been around forever, has a ton of different features” type of GTM tools.

HubSpot’s marketing automation suite is its crowning jewel, helping marketers run social media campaigns, build forms for lead generation, and set up automated email nurture programs.

GTM teams use HubSpot to:

• Set up emails, forms, and workflows 
• Track how leads progress from first click to closed deal
• Measure the impact of different marketing programs 

HubSpot also has a widely used CRM, a website platform, and a customer success suite.

See what users are saying about HubSpot on G2.

Marketo, like HubSpot, is a marketing automation suite that’s been around for a long time and has stacked up a mammoth feature set.

With Marketo, you can set up automated omnichannel campaigns (integrating email, chat, ads, events, and more) and personalize website content (changing the copy and imagery on your site based on the user’s company).

GTM teams use Marketo to:

• Score and segment leads
• Run scalable marketing campaigns
• Hand Marketing leads off to Sales

See what users are saying about Marketo on G2.

Bizzabo is a corporate event marketing platform aimed squarely at B2B conference planners.

It helps organizers promote their events, manage registrations and ticket sales, and facilitate partnerships with sponsors and exhibitors.  

GTM teams use Bizzabo to:

• Run in-person, virtual, and hybrid events 
• Handle registration, check-in, agendas, and analytics
• Set up networking opportunities using an attendee-facing app with built-in AI matchmaking

See what users are saying about Bizzabo on G2.

Sequel.io is built for virtual event promoters and B2B brands publishing webinar series or video-based podcasts. 

Sequel.io also has some AI video repurposing tools that allow you to create small clips out of longer videos, aiding content distribution.

GTM teams used Sequel.io:

• Create and distribute video series like webinars
• Develop and host a media hub
• Embed live video events into their site or product
• Gather content engagement data to feed into strategic planning or lead scoring 

See what users are saying about Sequel.io on G2.

HockeyStack is a revenue analytics platform, though it's much more focused on the Marketing use case than anything else.

It integrates with your existing tools to pull in data from your entire revenue tech stack, then gives you an AI front end that allows you to ask plain English questions, like “Which channels are contributing the most to enterprise pipeline?”

GTM teams use HockeyStack to:

• See what content or campaigns drive revenue
• Turn first-party data sets into actionable insights
• Tie marketing efforts to pipeline and revenue 

See what users are saying about HockeyStack on G2.

Dreamdata helps teams understand how their buyers make purchasing decisions, which GTM activities are having the biggest impact, and how prospects interact with your website.

GTM teams use Dreamdata to:

• Do customer journey mapping 
• See how different accounts are (or aren’t) engaging with their ABM programs
• Attribute performance beyond basic first or last-touch methods

See what users are saying about Dreamdata on G2.

PartnerStack is a tool built for revenue teams using a partner or affiliate-based GTM motion. It has tools for finding new partners, measuring performance, and paying out commissions.

GTM teams use PartnerStack to:

• Tap into an existing network of affiliate partners 
• Track commissions and management payments 
• Provide affiliates with access to support content and documentation

See what users are saying about PartnerStack on G2.

Crossbeam helps you find potential ICP-fit customers that your partners are already working with. Then, Sales can use the partner’s relationship with stakeholders within the account to leverage a warm intro.

GTM teams use Crossbeam to:

• Find opportunities to tap into existing relationships 
• See where to co-sell or co-market
• Collaborate with partners on mutually beneficial opportunities

See what users are saying about Crossbeam on G2.

Allbound is a partner relationship management platform. 

Teams running co-marketing campaigns with other companies can use it to build co-branded assets, and those with more traditional partner sales models can develop sales enablement playbooks or use Allbound to find new partnership opportunities.

GTM teams use Allbound to:

• Support partners with enablement content to improve their effectiveness 
• Find out who’s performing and who’s just lurking
• Automate new partner onboarding journeys 
• Manage co-selling or co-marketing campaigns and distribute leads 

See what users are saying about Allbound on G2.

Onclusive is a media monitoring and PR analysis platform. 

It helps teams track brand mentions across news outlets and measure the impact of earned media on broader company goals.

GTM teams use it to:

• Measure the impact of PR campaigns 
• Understand what contributes to traffic, brand lift, and lead generation
• Learn what customers are saying about them on social media channels

See what users are saying about Onclusive on G2.

Prowly is a PR and media relationship management solution that helps teams create and distribute press releases, manage journalist contacts, and build stronger relationships with media outlets to support brand visibility.

GTM teams use Prowly to:

• Build media lists, send pitches, and manage coverage
• Manage public relations without engaging an external agency
• Find and network with journalists

See what users are saying about Prowly on G2.