Cohort builder

Turn your CRM data into ad audiences

Define who to target using sales activity, pipeline stages, and any other CRM data your team tracks — so your ads always align with sales priorities.

without Influ2

Target people you think match Sales priorities, but there’s no way to know for sure.

with Influ2

Target people you know are tied to Sales pipeline, so you can help influence deals.

Put your marketing
in context

Just like you have different text groups for family, close friends, and coworkers, Influ2 helps you group your audience into cohorts so your content matches the context of each relationship.

“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”

— Megan Ayala,

Demand Generation Manager at StarTree

Case study

Here’s how it works

Choose how you want to group your prospects

Use CRM data and advanced filters to create audiences based on several criteria like job title, industry, funnel stage, account owner, demographics, and more.

Align your audience with sales priorities, even if they change

Build cohorts based on who Sales is currently engaging. When new prospects from your CRM match your criteria, they’ll automatically be added to your cohorts.

Create custom journeys for each segment of your audience

Control which ads each cohort sees based on where they are in the sales cycle and what they’ve engaged with.

Analyze cohort performance

See how each cohort has performed over time to identify successes and areas for improvement.

Want to see Influ2 in action?

What can you do with cohorts?

Align Marketing with Sales

Create cohorts that reflect current sales priorities so that you’re always targeting the same contacts your salespeople are actively pursuing.

Create high-performing content

Monitor which cohorts are engaging with which content, helping you better understand their intent and refine your content strategy.

Test and optimize messaging

Experiment with different messaging and value props to identify which approach resonates best with each audience and refine your program based on data.

Why do B2B brands love Influ2?

Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!

Rotem Leibovitz-Maman

Strategic Growth & ABX Lead at Papaya Global

With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.

Howard Schulman

VP of Go To Market at Lightico

It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.

Jeffrey Warwick

Director Marketing & Sales Operations at Red Nucleus

Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.

Manik Rana

Director of Demand Generation at DataVisor

Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.

Tim Andren

Regional Director of Sales at Eastridge

We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!

Taylor De Los Reyes

Marketing Operations Manager at Marketing Architects

Cohort builder

Turn your CRM data into ad audiences

Define who to target using sales activity, pipeline stages, and any other CRM data your team tracks — so your ads always align with sales priorities.

without Influ2

You run account and persona-level ads, but never know who you actually reach.

with Influ2

You run ads to Sales’ target prospects and know exactly who you reach.

Put your marketing
in context

Just like you have different text groups for family, close friends, and coworkers, Influ2 helps you group your audience into cohorts so your content matches the context of each relationship.

“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”

— Megan Ayala,

Demand Generation Manager at StarTree

Case study

Here’s how it works

Choose how you want to group your prospects

Use CRM data and advanced filters to create audiences based on several criteria like job title, industry, funnel stage, account owner, demographics, and more.

Align your audience with sales priorities, even if they change

Build cohorts based on who Sales is currently engaging. When new prospects from your CRM match your criteria, they’ll automatically be added to your cohorts.

Create custom journeys for each segment of your audience

Control which ads each cohort sees based on where they are in the sales cycle and what they’ve engaged with.

Analyze cohort performance

See how each cohort has performed over time to identify successes and areas for improvement.

Want to see Influ2 in action?

What can you do with cohorts?

Align Marketing with Sales

Create cohorts that reflect current sales priorities so that you’re always targeting the same contacts your salespeople are actively pursuing.

Create high-performing content

Monitor which cohorts are engaging with which content, helping you better understand their intent and refine your content strategy.

Test and optimize messaging

Experiment with different messaging and value props to identify which approach resonates best with each audience and refine your program based on data.

Why do B2B brands love Influ2?

Rotem Leibovitz-Maman

Strategic Growth & ABX Lead at Papaya Global

With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.

Howard Schulman

VP of Go To Market at Lightico

It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.

Jeffrey Warwick

Director Marketing & Sales Operations at Red Nucleus

Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.

Manik Rana

Director of Demand Generation at DataVisor

Tim Andren

Regional Director of Sales at Eastridge

Taylor De Los Reyes

Marketing Operations Manager at Marketing Architects

Cohort builder

Turn your CRM data into ad audiences

Define who to target using sales activity, pipeline stages, and any other CRM data your team tracks — so your ads always align with sales priorities.

without Influ2

You run account and persona-level ads, but never know who you actually reach.

with Influ2

You run ads to Sales’ target prospects and know exactly who you reach.

Put your marketing
in context

Just like you have different text groups for family, close friends, and coworkers, Influ2 helps you group your audience into cohorts so your content matches the context of each relationship.

“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”

— Megan Ayala,

Demand Generation Manager at StarTree

Case study

Here’s how it works

Choose how you want to group your prospects

Use CRM data and advanced filters to create audiences based on several criteria like job title, industry, funnel stage, account owner, demographics, and more.

Align your audience with sales priorities, even if they change

Build cohorts based on who Sales is currently engaging. When new prospects from your CRM match your criteria, they’ll automatically be added to your cohorts.

Create custom journeys for each segment of your audience

Control which ads each cohort sees based on where they are in the sales cycle and what they’ve engaged with.

Analyze cohort performance

See how each cohort has performed over time to identify successes and areas for improvement.

Want to see Influ2 in action?

What can you do with cohorts?

Align Marketing with Sales

Create cohorts that reflect current sales priorities so that you’re always targeting the same contacts your salespeople are actively pursuing.

Create high-performing content

Monitor which cohorts are engaging with which content, helping you better understand their intent and refine your content strategy.

Test and optimize messaging

Experiment with different messaging and value props to identify which approach resonates best with each audience and refine your program based on data.

Why do B2B brands love Influ2?

Rotem Leibovitz-Maman

Strategic Growth & ABX Lead at Papaya Global

With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.

Howard Schulman

VP of Go To Market at Lightico

It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.

Jeffrey Warwick

Director Marketing & Sales Operations at Red Nucleus

Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.

Manik Rana

Director of Demand Generation at DataVisor

Tim Andren

Regional Director of Sales at Eastridge

Taylor De Los Reyes

Marketing Operations Manager at Marketing Architects

Cohort builder

Turn your CRM data into ad audiences

Define who to target using sales activity, pipeline stages, and any other CRM data your team tracks — so your ads always align with sales priorities.

without Influ2

Target people you think match Sales priorities, but there’s no way to know for sure.

with Influ2

Target people you know are tied to Sales pipeline, so you can help influence deals.

Put your marketing
in context

Just like you have different text groups for family, close friends, and coworkers, Influ2 helps you group your audience into cohorts so your content matches the context of each relationship.

“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”

— Megan Ayala,

Demand Generation Manager at StarTree

Case study

Here’s how it works

Choose how you want to group your targets

Use CRM data and advanced filters to create audiences based on several criteria like job title, industry, funnel stage, account owner, demographics, and more.

Align your audience with sales priorities, even if they change

Build cohorts based on who Sales is currently engaging. When new prospects from your CRM match your criteria, they’ll automatically be added to your cohorts.

Create custom journeys for each segment of your audience

Control which ads each cohort sees based on where they are in the sales cycle and what they’ve engaged with.

Analyze cohort performance

See how each cohort has performed over time to identify successes and areas for improvement.

Want to see Influ2 in action?

What can you do with cohorts?

Align Marketing with Sales

Create cohorts that reflect current sales priorities so that you’re always targeting the same contacts your salespeople are actively pursuing.

Create high-performing content

Monitor which cohorts are engaging with which content, helping you better understand their intent and refine your content strategy.

Test and optimize messaging

Experiment with different messaging and value props to identify which approach resonates best with each audience and refine your program based on data.

Why do B2B brands love Influ2?

Rotem Leibovitz-Maman

Strategic Growth & ABX Lead at Papaya Global

With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.

Howard Schulman

VP of Go To Market at Lightico

It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.

Jeffrey Warwick

Director Marketing & Sales Operations at Red Nucleus

Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.

Manik Rana

Director of Demand Generation at DataVisor

Tim Andren

Regional Director of Sales at Eastridge

Taylor De Los Reyes

Marketing Operations Manager at Marketing Architects

Turn your CRM data into ad audiences

Here’s how it works

Turn your CRM data into ad audiences

Here’s how it works

Turn your CRM data into ad audiences

Here’s how it works

Turn your CRM data into ad audiences

Here’s how it works

Keep your audience in sync with Sales.