Control who interacts with your ads and guide those interactions to conversions.Book a demo
Use our unique person-based advertising technology to target specific buyers so that sales and marketing know exactly who sees ads, and the GTM team stays in front of the same people.
Identify people that you’ve influenced with your ads, so that marketing and sales are always talking to the same people.
For every prospect, see who’s engaged with ads and how they’re interacting with sales—all in a single report. Keep teams aligned on the decision-makers, messaging, and the next steps that will most likely lead to conversion.
Understand what interests buyers and the problems they need to solve, based on how each of them interacts with the value props of your ads.
Every buyer moves at their own speed. Take the necessary time to lead them through the sales cycle, while automatically personalizing every step of the experience.
Set up custom rules based on various data triggers to change ads and advance content depending on how each buyer progresses.
Group decision makers by the categories that make the most sense for your business (i.e., persona, industry, awareness level). Offer each audience relevant content, while tracking the relationships all the way to the finish line.
Build on the content and messaging you’ve already delivered, deepening the influence and impact of your program.
Keep sales and marketing working in lockstep. While marketing runs its program, sales receives info on how to prioritize prospects, who to call, and what to say. Both teams will have full transparency into how these signals are being used.
Tell sales when to contact certain buyers based on engagement data. Deliver personalized talk tracks through email, Slack, Teams, SFDC and the Influ2 dashboard.
From customer to customer and deal to deal, track how sales and marketing efforts influence revenue goals. You’ll always know how many opportunities and real dollars result from your program—marketing impact on revenue is a no-brainer.
Say goodbye to vanity metrics. Use our revenue reporting for a definitive look at how your program impacts the pipeline.
We integrate where your team already works
+ custom integrations for your particular system and setup