Making B2B advertising meaningful (again) through precision and relevance
Making B2B advertising meaningful (again) through precision and relevance
Influ2 creates solutions that helps B2B businesses target their advertising to decision-makers and empowers them with insights to drive timely and context-relevant marketing and sales experiences.
Building an advertising solution that helps B2B advertisers and consumers connect
We were tired of seeing ads for refrigerators we’d already bought! While we didn’t see any ads for task-tracking apps – that we really needed. That’s when we realized - useful information we wanted to see couldn’t reach us through the noise of irrelevant ads.
As a result, we challenged ourselves to create a platform that solves this problem; a solution that helps clients get useful, needed information and empowers advertisers to only show their ads to appropriate audiences. We put our obsession with data, Artificial Intelligence (AI) models and all things tech to use.
We created Person-Based Advertising - a platform that helps preserve the advertising ecosystem by showing relevant ads to relevant people.
Embracing our nerdiness to challenge the status quo
Whether we work in product development, marketing, sales or client success – Influ2encers are nerds at heart!
Our team’s collective passion for data, numbers and AI ensures that you’re getting the most efficient, metrics-oriented product possible in order to meaningfully engage with decision-makers and buying groups at your target accounts through Person-Based Advertising.
Your ROI is our KPI
We want you to see value measured in numbers. Your results are our only KPI. We don’t aim for you to merely improve your B2B marketing and sales results; we want you to skyrocket it. Our goal is to bring your business into a new dimension of brilliance because YOU matter most.
Influ2 values
Ad relevance
Everyone deserves to see relevant ads! And each advertiser deserves to build relationships with relevant clients. We strive to achieve just that.
Precision
Precision is our religion. We don’t like guessing. We strive to help our customers make informed decisions.
Change
Greatness is not achieved through incremental improvement. It requires monumental change. We embrace new ideas and input from all of our team to achieve this.