Webinars for ABM experts

Webinars

Listen in to our webinar collection for useful insights and best practices on how to use Person-Based Advertising and Buying Group Marketing to align and improve your sales and marketing efforts.

This section contains valuable tactical tips, strategic interviews, and in-depth discussions on topics covering demand generation, person-based advertising, buyer group marketing and everything else relevant to today's marketing leaders.

Beyond alignment: A new approach to sales and marketing for B2B

In this webinar you will learn: - What B2B organizations need to focus on and evolve to prepare for the economic downturn - How businesses can structure their approach to B2B marketing, sales and customer success to drive revenue - A playbook for how marketing can support sales through the funnel and beyond - Why businesses need to move away from MQLs and what metrics will matter in a customer-focused organization

How Vya uses Person-Based Advertising to drive demand

During the pandemic, Vya’s main sources of demand, events and direct mail, essentially collapsed. Website form fills declined dramatically. How did Vya adapt? Vya’s sales and marketing team went all in on Person-Based Advertising (PBA).

Market, Engage And Sell To Buying Groups Who Want To Hear From You

Learn how Buying Group Marketing helps sales and marketing teams better market, engage, and sell to their target accounts.

Gartner Symposium: Adapting Our ABM Program To The ‘New Reality’ To Achieve A 581% ROI Recording

See how Influ2 is using Person-Based Advertising to directly target buying groups within our key accounts.

Influ2 + Forrester: Putting The Buyer Back Into B2B With Buying Group Marketing - Recording

B2B is evolving beyond targeting the right accounts. See how Buyer Group Marketing is creating an evolution in ABM.

The Advantages Of Buying Group Marketing

What is the best way of taking buying groups into consideration when developing and delivering your product messaging?

Why Buying Group Marketing is the Next Big B2B Strategy

With the term 'buyers' now meaning buying groups", the time is now for Buying Group Marketing (BGM). See how BGM is the next step for sales and marketing teams looking to create personalized experiences for B2B buyers.

B2BMX Utilizing Content to Enable Each Stage of the Funnel

Deep dive into how leading B2B brands are utilizing content as an enablement tool — both for sales reps and for buyers who are looking to self-navigate through key stages of the buying journey