Influ2 Webinars

Listen in to our webinar collection for useful insights and best practices on how to use Person-Based Advertising and Buying Group Marketing to align and improve your sales and marketing efforts.

This section contains valuable tactical tips, strategic interviews, and in-depth discussions on topics covering demand generation, person-based advertising, buyer group marketing and everything else relevant to today's marketing leaders.

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Influ2 + Forrester: Putting The Buyer Back Into B2B With Buying Group Marketing - Recording

B2B is evolving beyond targeting the right accounts. See how Buyer Group Marketing is creating an evolution in ABM.

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Gartner Symposium: Adapting Our ABM Program To The ‘New Reality’ To Achieve A 581% ROI Recording

See how Influ2 is using Person-Based Advertising to directly target buying groups within our key accounts.

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The Advantages Of Buying Group Marketing

What is the best way of taking buying groups into consideration when developing and delivering your product messaging?

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B2BMX Utilizing Content to Enable Each Stage of the Funnel

Deep dive into how leading B2B brands are utilizing content as an enablement tool — both for sales reps and for buyers who are looking to self-navigate through key stages of the buying journey

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Why Buying Group Marketing is the Next Big B2B Strategy

With the term 'buyers' now meaning buying groups", the time is now for Buying Group Marketing (BGM). See how BGM is the next step for sales and marketing teams looking to create personalized experiences for B2B buyers.

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Stop Guessing and Start Doing: How to Make Person-Based Advertising Your Smarketing Superpower

With the threat of a potential economic downturn looming, expectations for marketing and sales are up, while budgets have gone down. In this kind of environment, what is the best way for organizations to stand out and connect with prospects?

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