WebinarAug 31, 2023

Contact-Level Intent: The Missing Piece In The Revenue Marketing Engine

What will you learn?

  • How marketing can help sales understand who to call and what to say;
  • How contact-level intent eliminates sales–marketing misalignment;
  • How to architect budget-friendly advertising campaigns your CFO will love.


Joe McNeill
Joe McNeill
Chief Revenue Officer at Influ2

Key Points

Key takeaways

With the demand to double pipeline size while dealing with reduced resources and budgets, sales are finding it increasingly difficult to hit their quota.
Over the past few years, outbound marketing has gained renewed focus due to its predictability and reliability.
Marketing can play a vital role in enhancing SDR’ and AEs’ efforts by utilizing contact-level intent and engagement data. This approach bridges the gap between targeting accounts and targeting individuals.
By utilizing people-based advertising and engagement data, companies can more accurately target the right individuals with the right messages, enhance conversion rates, and improve pipeline velocity.
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