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Truly coordinating your sales and marketing
WebinarJun 04, 2024

Webinar: How to Automatically Personalize the Buyer's Journey with Ads


Anna Tsymbalist
Anna Tsymbalist
Head of ABM at Influ2
Davis Potter
Davis Potter
CEO at ForgeX

Key Points

Key takeaways

The traditional B2B approach of sending generic ads to entire buying committees doesn't work as well as personalized messaging tailored to the different needs and journey stages of individual buying group members.
By using CRM data points and ad engagement as triggers, companies can automate ad campaigns that deliver the right message at the right time throughout the buyer's journey, from initial awareness to post-sale adoption.
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