Buyer journey orchestration
Create buyerad journeys as layered as your deals
Use real buyer behavior to automatically deliver relevant content in every stage of the GTM process— across channels.
without Influ2
You use account-level intent scores to run ads and other marketing activities—resulting in generic touches that don’t adjust with each buyer’s preferences.
with Influ2
You target the exact buyers showing interest, with relevant messaging that adjusts across channels each time they take action.
Does your messaging adjust when buyers change routes?
Imagine a GPS that only knows one route. That’s how most ad platforms and orchestration engines treat your prospects, ignoring past interactions and context. Influ2 is like a responsive GPS, guiding prospects with messaging tailored to their current needs.
“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”
— Megan Ayala,
Demand Generation Manager at StarTree
Case study
Here’s how it works
Define your buyer journey stages
Outline the key stages in your journey, from cold prospecting to closing and upsell, ensuring each stage aligns with your sales funnel.
Choose how prospects move through each stage
Set the conditions prospects have to meet to move through each buyer journey stage using CRM data (e.g. pipeline stages) and sales activity (e.g. recent outreach).
Align ads with prospect interests
Automatically adjust ad content within each stage based on how prospects engage. For example, after seeing an ad 15 times or clicking once, trigger a new ad related to that topic, ensuring relevant messaging at every step.
Orchestrate across channels
Use engagement and intent signals to trigger relevant sales follow-up in Salesloft or Outreach, and automatically launch CRM or MAP campaigns, all based on each buyer’s topic of interest—directly inside Influ2.
Prioritize sales outreach
Automatically notify Sales when one of their prospects engages with an ad so they can reach out and move deals forward.
Want to see Influ2 in action?
What can you do with contact-level ABM?
Guide buyers toward a decision
Map your ads to each buyer’s pace and progress to keep messaging relevant throughout their decision-making process.
Increase engagement across buying group members
Design unique journeys for different roles within your buying groups, ensuring relevant touchpoints for every stakeholder.
Reduce friction in the sales process
Deliver messaging that supports the sales process, whether it’s pipeline generation, pipeline acceleration, or retention and expansion.
Why do B2B brands love Influ2?
Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!
Rotem Leibovitz-Maman
Strategic Growth & ABX Lead at Papaya Global
With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.
Howard Schulman
VP of Go To Market at Lightico
It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.
Jeffrey Warwick
Director Marketing & Sales Operations at Red Nucleus
Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.
Manik Rana
Director of Demand Generation at DataVisor
Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.
Tim Andren
Regional Director of Sales at Eastridge
We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!
Taylor De Los Reyes
Marketing Operations Manager at Marketing Architects
Buyer journey orchestration
Create buyerad journeys as layered as your deals
Use real buyer behavior to automatically deliver relevant content in every stage of the GTM process— across channels.
without Influ2
You use account-level intent scores to run ads and other marketing activities—resulting in generic touches that don’t adjust with each buyer’s preferences.
with Influ2
You target the exact buyers showing interest, with relevant messaging that adjusts across channels each time they take action.
Does your messaging adjust when buyers change routes?
Imagine a GPS that only knows one route. That’s how most ad platforms and orchestration engines treat your prospects, ignoring past interactions and context. Influ2 is like a responsive GPS, guiding prospects with messaging tailored to their current needs.
“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”
— Megan Ayala,
Demand Generation Manager at StarTree
Case study
Here’s how it works
Define your buyer journey stages
Outline the key stages in your journey, from cold prospecting to closing and upsell, ensuring each stage aligns with your sales funnel.
Choose how prospects move through each stage
Set the conditions prospects have to meet to move through each buyer journey stage using CRM data (e.g. pipeline stages) and sales activity (e.g. recent outreach).
Align ads with prospect interests
Automatically adjust ad content within each stage based on how prospects engage. For example, after seeing an ad 15 times or clicking once, trigger a new ad related to that topic, ensuring relevant messaging at every step.
Orchestrate across channels
Use engagement and intent signals to trigger relevant sales follow-up in Salesloft or Outreach, and automatically launch CRM or MAP campaigns, all based on each buyer’s topic of interest—directly inside Influ2.
Prioritize sales outreach
Automatically notify Sales when one of their prospects engages with an ad so they can reach out and move deals forward.
Want to see Influ2 in action?
What can you do with contact-level ABM?
Guide buyers toward a decision
Map your ads to each buyer’s pace and progress to keep messaging relevant throughout their decision-making process.
Increase engagement across buying group members
Design unique journeys for different roles within your buying groups, ensuring relevant touchpoints for every stakeholder.
Reduce friction in the sales process
Deliver messaging that supports the sales process, whether it’s pipeline generation, pipeline acceleration, or retention and expansion.
Why do B2B brands love Influ2?
Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!
Rotem Leibovitz-Maman
Strategic Growth & ABX Lead at Papaya Global
With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.
Howard Schulman
VP of Go To Market at Lightico
It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.
Jeffrey Warwick
Director Marketing & Sales Operations at Red Nucleus
Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.
Manik Rana
Director of Demand Generation at DataVisor
Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.
Tim Andren
Regional Director of Sales at Eastridge
We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!
Taylor De Los Reyes
Marketing Operations Manager at Marketing Architects
Buyer journey orchestration
Create buyerad journeys as layered as your deals
Use real buyer behavior to automatically deliver relevant content in every stage of the GTM process— across channels.
without Influ2
You use account-level intent scores to run ads and other marketing activities—resulting in generic touches that don’t adjust with each buyer’s preferences.
with Influ2
You target the exact buyers showing interest, with relevant messaging that adjusts across channels each time they take action.
Does your messaging adjust when buyers change routes?
Imagine a GPS that only knows one route. That’s how most ad platforms and orchestration engines treat your prospects, ignoring past interactions and context. Influ2 is like a responsive GPS, guiding prospects with messaging tailored to their current needs.
“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”
— Megan Ayala,
Demand Generation Manager at StarTree
Case study
Here’s how it works
Define your buyer journey stages
Outline the key stages in your journey, from cold prospecting to closing and upsell, ensuring each stage aligns with your sales funnel.
Choose how prospects move through each stage
Set the conditions prospects have to meet to move through each buyer journey stage using CRM data (e.g. pipeline stages) and sales activity (e.g. recent outreach).
Align ads with prospect interests
Automatically adjust ad content within each stage based on how prospects engage. For example, after seeing an ad 15 times or clicking once, trigger a new ad related to that topic, ensuring relevant messaging at every step.
Orchestrate across channels
Use engagement and intent signals to trigger relevant sales follow-up in Salesloft or Outreach, and automatically launch CRM or MAP campaigns, all based on each buyer’s topic of interest—directly inside Influ2.
Prioritize sales outreach
Automatically notify Sales when one of their prospects engages with an ad so they can reach out and move deals forward.
Want to see Influ2 in action?
What can you do with contact-level ABM?
Guide buyers toward a decision
Map your ads to each buyer’s pace and progress to keep messaging relevant throughout their decision-making process.
Increase engagement across buying group members
Design unique journeys for different roles within your buying groups, ensuring relevant touchpoints for every stakeholder.
Reduce friction in the sales process
Deliver messaging that supports the sales process, whether it’s pipeline generation, pipeline acceleration, or retention and expansion.
Why do B2B brands love Influ2?
Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!
Rotem Leibovitz-Maman
Strategic Growth & ABX Lead at Papaya Global
With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.
Howard Schulman
VP of Go To Market at Lightico
It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.
Jeffrey Warwick
Director Marketing & Sales Operations at Red Nucleus
Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.
Manik Rana
Director of Demand Generation at DataVisor
Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.
Tim Andren
Regional Director of Sales at Eastridge
We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!
Taylor De Los Reyes
Marketing Operations Manager at Marketing Architects
Buyer journey orchestration
Create buyer journeys as layered as your deals
Use real buyer behavior to automatically deliver relevant content in every stage of the GTM process— across channels.
without Influ2
You use account-level intent scores to run ads and other marketing activities—resulting in generic touches that don’t adjust with each buyer’s preferences.
with Influ2
You target the exact buyers showing interest, with relevant messaging that adjusts across channels each time they take action.
Does your messaging adjust when buyers change routes?
Imagine a GPS that only knows one route. That’s how most ad platforms and orchestration engines treat your prospects, ignoring past interactions and context. Influ2 is like a responsive GPS, guiding prospects with messaging tailored to their current needs.
“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”
— Megan Ayala,
Demand Generation Manager at StarTree
Case study
Here’s how it works
Define your buyer journey stages
Outline the key stages in your journey, from cold prospecting to closing and upsell, ensuring each stage aligns with your sales funnel.
Choose how prospects move through each stage
Set the conditions prospects have to meet to move through each buyer journey stage using CRM data (e.g. pipeline stages) and sales activity (e.g. recent outreach).
Align ads with prospect interests
Automatically adjust ad content within each stage based on how prospects engage. For example, after seeing an ad 15 times or clicking once, trigger a new ad related to that topic, ensuring relevant messaging at every step.
Orchestrate across channels
Use engagement and intent signals to trigger relevant sales follow-up in Salesloft or Outreach, and automatically launch CRM or MAP campaigns, all based on each buyer’s topic of interest—directly inside Influ2.
Prioritize sales outreach
Automatically notify Sales when one of their prospects engages with an ad so they can reach out and move deals forward.
Want to see Influ2 in action?
What can you do with contact-level ABM?
Guide buyers toward a decision
Map your ads to each buyer’s pace and progress to keep messaging relevant throughout their decision-making process.
Increase engagement across buying group members
Design unique journeys for different roles within your buying groups, ensuring relevant touchpoints for every stakeholder.
Reduce friction in the sales process
Deliver messaging that supports the sales process, whether it’s pipeline generation, pipeline acceleration, or retention and expansion.
Why do B2B brands love Influ2?
Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!
Rotem Leibovitz-Maman
Strategic Growth & ABX Lead at Papaya Global
With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.
Howard Schulman
VP of Go To Market at Lightico
It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.
Jeffrey Warwick
Director Marketing & Sales Operations at Red Nucleus
Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.
Manik Rana
Director of Demand Generation at DataVisor
Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.
Tim Andren
Regional Director of Sales at Eastridge
We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!
Taylor De Los Reyes
Marketing Operations Manager at Marketing Architects