Custom buyer journeys

Create ad journeys as layered as your deals

Map ads to your buyer journey stages, so you can deliver content that reflects where each prospect is in the sales process.

without Influ2

Show ads that are disconnected from where each buyer is in their journey.

with Influ2

Show ads that reflect each buyer’s current stage in the buyer journey.

Do your ads adjust when buyers change routes?

Imagine a GPS that only knows one route. That’s how most ad platforms treat your prospects, ignoring past interactions and context. Influ2 is like a responsive GPS, guiding prospects with ads tailored to their current needs.

“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”

— Megan Ayala,

Demand Generation Manager at StarTree

Case study

Here’s how it works

Define your buyer journey stages

Outline the key stages in your journey, from cold prospecting to closing and upsell, ensuring each stage aligns with your sales funnel.

Choose how prospects move through each stage

Set the conditions prospects have to meet to be put in each buyer journey stage using CRM data (e.g. pipeline stages) and sales activity (e.g. recent outreach).

Align ads with prospect engagement

Advance ad content within each stage based on how prospects engage. For example, after seeing an ad 15 times or clicking once, trigger a new ad that aligns with their evolving needs, ensuring relevant messaging at every step.

Prioritize sales outreach

Automatically notify Sales when one of their prospects engages with an ad so they can reach out and move deals forward.

Want to see Influ2 in action?

What can you do with buyer journeys?

Guide buyers toward a decision

Map your ads to each buyer’s pace and progress to keep messaging relevant throughout their decision-making process.

Increase engagement across buying group members

Design unique journeys for different roles within your buying groups, ensuring relevant touchpoints for every stakeholder.

Reduce friction in the sales process

Deliver messaging that supports the sales process, whether it’s pipeline generation, pipeline acceleration, or retention and expansion.

Why do B2B brands love Influ2?

Perfect for precise, person-based marketing that drives actionable insights and aligns marketing with sales. The user experience is great, their reporting is very insightful and the service we get from our CSM is amazing!

Rotem Leibovitz-Maman

Strategic Growth & ABX Lead at Papaya Global

With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.

Howard Schulman

VP of Go To Market at Lightico

It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.

Jeffrey Warwick

Director Marketing & Sales Operations at Red Nucleus

Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.

Manik Rana

Director of Demand Generation at DataVisor

Currently helping us solve the challenge of reaching the right people within target accounts. Allows us to zero in on decision-makers and track engagement. Gives our sales team X-ray vision into who’s really interested.

Tim Andren

Regional Director of Sales at Eastridge

We have been using Influ2 for a few months. It is a great tool for actually targeting specific decision makers and we feel more confident in who we are reaching compared to any other ABM tool we've used!

Taylor De Los Reyes

Marketing Operations Manager at Marketing Architects

Custom buyer journeys

Create ad journeys as layered as your deals

Map ads to your buyer journey stages, so you can deliver content that reflects where each prospect is in the sales process.

without Influ2

You run account and persona-level ads, but never know who you actually reach.

with Influ2

You run ads to Sales’ target prospects and know exactly who you reach.

Do your ads adjust when buyers change routes?

“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”

— Megan Ayala,

Demand Generation Manager at StarTree

Case study

Here’s how it works

Define your buyer journey stages

Outline the key stages in your journey, from cold prospecting to closing and upsell, ensuring each stage aligns with your sales funnel.

Choose how prospects move through each stage

Set the conditions prospects have to meet to be put in each buyer journey stage using CRM data (e.g. pipeline stages) and sales activity (e.g. recent outreach).

Align ads with prospect engagement

Prioritize sales outreach

Automatically notify Sales when one of their prospects engages with an ad so they can reach out and move deals forward.

Want to see Influ2 in action?

What can you do with buyer journeys?

Guide buyers toward a decision

Map your ads to each buyer’s pace and progress to keep messaging relevant throughout their decision-making process.

Increase engagement across buying group members

Design unique journeys for different roles within your buying groups, ensuring relevant touchpoints for every stakeholder.

Reduce friction in the sales process

Deliver messaging that supports the sales process, whether it’s pipeline generation, pipeline acceleration, or retention and expansion.

Why do B2B brands love Influ2?

Rotem Leibovitz-Maman

Strategic Growth & ABX Lead at Papaya Global

With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.

Howard Schulman

VP of Go To Market at Lightico

It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.

Jeffrey Warwick

Director Marketing & Sales Operations at Red Nucleus

Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.

Manik Rana

Director of Demand Generation at DataVisor

Tim Andren

Regional Director of Sales at Eastridge

Taylor De Los Reyes

Marketing Operations Manager at Marketing Architects

Custom buyer journeys

Create ad journeys as layered as your deals

Map ads to your buyer journey stages, so you can deliver content that reflects where each prospect is in the sales process.

without Influ2

You run account and persona-level ads, but never know who you actually reach.

with Influ2

You run ads to Sales’ target prospects and know exactly who you reach.

Do your ads adjust when buyers change routes?

“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”

— Megan Ayala,

Demand Generation Manager at StarTree

Case study

Here’s how it works

Define your buyer journey stages

Outline the key stages in your journey, from cold prospecting to closing and upsell, ensuring each stage aligns with your sales funnel.

Choose how prospects move through each stage

Set the conditions prospects have to meet to be put in each buyer journey stage using CRM data (e.g. pipeline stages) and sales activity (e.g. recent outreach).

Align ads with prospect engagement

Prioritize sales outreach

Automatically notify Sales when one of their prospects engages with an ad so they can reach out and move deals forward.

Want to see Influ2 in action?

What can you do with buyer journeys?

Guide buyers toward a decision

Map your ads to each buyer’s pace and progress to keep messaging relevant throughout their decision-making process.

Increase engagement across buying group members

Design unique journeys for different roles within your buying groups, ensuring relevant touchpoints for every stakeholder.

Reduce friction in the sales process

Deliver messaging that supports the sales process, whether it’s pipeline generation, pipeline acceleration, or retention and expansion.

Why do B2B brands love Influ2?

Rotem Leibovitz-Maman

Strategic Growth & ABX Lead at Papaya Global

With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.

Howard Schulman

VP of Go To Market at Lightico

It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.

Jeffrey Warwick

Director Marketing & Sales Operations at Red Nucleus

Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.

Manik Rana

Director of Demand Generation at DataVisor

Tim Andren

Regional Director of Sales at Eastridge

Taylor De Los Reyes

Marketing Operations Manager at Marketing Architects

Custom buyer journeys

Create ad journeys as layered as your deals

Map ads to your buyer journey stages, so you can deliver content that reflects where each prospect is in the sales process.

without Influ2

Show ads that are disconnected from where each buyer is in their journey.

with Influ2

Show ads that reflect each buyer’s current stage in the buyer journey.

Do your ads adjust when buyers change routes?

“With Influ2, we haven’t just reached our target audience, we’ve truly connected with them through a carefully curated buyer's journey.”

— Megan Ayala,

Demand Generation Manager at StarTree

Case study

Here’s how it works

Define your buyer journey stages

Outline the key stages in your journey, from cold prospecting to closing and upsell, ensuring each stage aligns with your sales funnel.

Choose how prospects move through each stage

Set the conditions prospects have to meet to be put in each buyer journey stage using CRM data (e.g. pipeline stages) and sales activity (e.g. recent outreach).

Align ads with prospect engagement

Prioritize sales outreach

Automatically notify Sales when one of their prospects engages with an ad so they can reach out and move deals forward.

Want to see Influ2 in action?

What can you do with buyer journeys?

Guide buyers toward a decision

Map your ads to each buyer’s pace and progress to keep messaging relevant throughout their decision-making process.

Increase engagement across buying group members

Design unique journeys for different roles within your buying groups, ensuring relevant touchpoints for every stakeholder.

Reduce friction in the sales process

Deliver messaging that supports the sales process, whether it’s pipeline generation, pipeline acceleration, or retention and expansion.

Why do B2B brands love Influ2?

Rotem Leibovitz-Maman

Strategic Growth & ABX Lead at Papaya Global

With Influ2 we are gaining better visibility into who is clicking through and reading our ad content. This enables our sales team to prioritize outreach by reaching out to "room temp" : ) contacts.

Howard Schulman

VP of Go To Market at Lightico

It delivers exactly what it promises, being able to serve ads to individuals and know who to target, not a title but a person.

Jeffrey Warwick

Director Marketing & Sales Operations at Red Nucleus

Influ2 is a great tool for any martech stack that focuses on ABM. It has impressive capabilities that allows avertising targeting at a very granular level.

Manik Rana

Director of Demand Generation at DataVisor

Tim Andren

Regional Director of Sales at Eastridge

Taylor De Los Reyes

Marketing Operations Manager at Marketing Architects

Create ad journeys as layered as your deals

Here’s how it works

Create ad journeys as layered as your deals

Here’s how it works

Create ad journeys as layered as your deals

Here’s how it works

Create ad journeys as layered as your deals

Here’s how it works

Show ads that echo your prospect’s needs in real-time