Live webinar:
Truly coordinating your sales and marketing
WebinarAug 18, 2022

Gartner Symposium: Adapting Our ABM Program to the "New Reality" to Achieve a 581% ROI

What will you learn?

  • How we developed our Person-Based Advertising campaign as a response to Covid-19’s changes
  • How we effectively used Person-Based Advertising to drive marketing and sales activity through the entirety of the funnel and achieved a 581% ROI by using Influ2

Speakers

Daria Ivanova
Daria Ivanova
Marketing Director at Influ2
Nirosha Methananda
Nirosha Methananda
Former VP of Marketing at Influ2

Key Points

Key takeaways

Developing a Person-Based Advertising campaign, such as the "New Reality" campaign by Influ2, can be an effective response to the challenges faced by B2B marketers in targeting their core prospects.
Utilizing Person-Based Advertising throughout the marketing and sales funnel can drive activity and achieve significant ROI, as demonstrated by a 581% ROI achieved through the use of Influ2.
Before setting up a hyper-targeting campaign, it is crucial to conduct thorough research, align marketing and sales efforts, and have a clear understanding of the target audience, while critically analyzing every idea.
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