Why Buying Group Marketing should be your new way of thinking about individuals involved in making a purchasing decision
How to conceptualize the different personas involved in a buying decision and personalize your approach to fit their specific needs
How BGM can be implemented in day-to-day marketing campaigns
Speakers
Dmitri Lisitski
Co-Founder & CEO of Influ2
Klaudia Tirico
Editor of DemandGen Report
Key Points
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About Influ2
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On marketing to people and not just accounts and how Influ2 helps you target every relevant individual within every account
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How to get started with buying group marketing for targeting different members of a buying committee
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On messaging personalization
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How to measure all the relevant business metrics from a new perspective
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CEO's day-to-day priorities
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A few words on office life at Influ2 and how the new dynamic looks like
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A sneak peek into the conversation CEOs have with each other
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What’s next for Influ2?
Key takeaways
Buying Group Marketing introduces a new way of thinking about individuals involved in making a purchasing decision, rather than just targeting accounts.
It focuses on different personas involved in the buying process and helps companies personalize marketing approaches to meet their specific needs.