The Advantages Of Buying Group Marketing

What is the best way of taking buying groups into consideration when developing and delivering your product messaging?

In this episode, host Klaudia Tirico sits down with Dmitri Lisitski, CEO of Influ2, to chat about buyer group marketing. Buying Group Marketing is a new way of thinking about individuals involved in making a purchasing decision. BGM is a strategy that helps you conceptualize the different personas involved in a buying decision and enables you to personalize your approach to fit their specific needs.

We'll walk through BGM as a concept and discuss how this approach can be implemented in day-to-day marketing campaigns.



Dmitri Lisitski

Co-Founder and CEO of Influ2


Klaudia Tirico

Editor of Demand Gen Report

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