WebinarMar 23, 20221 min

The Advantages Of Buying Group Marketing

What will you learn?

  • Why Buying Group Marketing should be your new way of thinking about individuals involved in making a purchasing decision
  • How to conceptualize the different personas involved in a buying decision and personalize your approach to fit their specific needs
  • How BGM can be implemented in day-to-day marketing campaigns

Speakers

Dmitri Lisitski
Dmitri Lisitski
Co-Founder & CEO of Influ2
Klaudia Tirico
Klaudia Tirico
Editor of DemandGen Report

Key Points

Key takeaways

Buying Group Marketing introduces a new way of thinking about individuals involved in making a purchasing decision, rather than just targeting accounts.
It focuses on different personas involved in the buying process and helps companies personalize marketing approaches to meet their specific needs.