Account-Based GTM:
Turning Strategy into Action
WebinarMar 23, 2022

The Advantages Of Buying Group Marketing

What will you learn?

  • Why Buying Group Marketing should be your new way of thinking about individuals involved in making a purchasing decision
  • How to conceptualize the different personas involved in a buying decision and personalize your approach to fit their specific needs
  • How BGM can be implemented in day-to-day marketing campaigns

Speakers

Dmitri Lisitski
Dmitri Lisitski
Co-Founder & CEO of Influ2
Klaudia Tirico
Klaudia Tirico
Editor of DemandGen Report

Key Points

Key takeaways

Buying Group Marketing introduces a new way of thinking about individuals involved in making a purchasing decision, rather than just targeting accounts.
It focuses on different personas involved in the buying process and helps companies personalize marketing approaches to meet their specific needs.
Ads that help you sell
Book a demo