No it’s not a typo… ‘THEY’ is THE most important word in the title for this session. No matter how brilliant your marketing or sales, if you’re not in lockstep with your prospect or customer, don’t understand their needs, what keeps them up at night (as it relates to your solution)… well then… What is the point?!
With marketers now being asked to do more with less (budget, resources, time), how do you keep the customer at the heart of what you do?
Listen in to our panel of B2B marketing leaders as they discuss and share the ‘where, when and how’s’ of meeting buyer expectations while achieving their business goals.
In this session, we will ask and answer the questions:
VP of Marketing at Influ2
Head of Product Marketing at Paddle
Director at Circle
Senior ABM Manager at Gong
See how you can use Person-Based Advertising to directly reach your buyers at your target accounts.