Webinar • Oct 20, 2021

#Bii22: Meeting Your Buyer Where, When & How THEY Want

What will you learn?

Speakers

Nirosha Methananda

Former VP of Marketing at Influ2

Stephen Ngo

Head of Product Marketing at Paddle

Peter Schroeder

Director at Circle

Corrina Owens

Senior ABM Manager at Gong

[06:59]	Best ways to understand your buyer
[09:57]	How to diversify your messaging and determine the best place to engage with your prospect
[13:03]	Do buying groups matter? And how to approach them with your advertising
[18:51]	On the ever-changing buyer expectations and buyer behavior
[23:26]	How to use data and insights to determine the right personas and relevant content for them
[29:47]	On the old-school marketing tactics that are proclaimed “dead” and why nothing is ever dead in marketing
[33:42]	Content creation: what’s working and what to avoid

Next Webinars

Ads that help you sell