Catch the grand reveal event recording from Nov 16
Webinar • Aug 19, 2022
Market, Engage, and Sell to Buying Groups Who Want to Hear from You
What will you learn?
How Buying Group Marketing helps sales and marketing teams better market, engage, and sell to their target accounts
How BGM helps to extend marketing beyond the top of the funnel
How BGM helps to work more collaboratively with sales
How BGM helps tangibly measure the results of all revenue activities.
Former VP of Marketing at Influ2
If you wanted to target Microsoft with your ad, how would you approach it with account based marketing vs buying group marketing?
Buying group marketing as a natural evolution of account-based marketing for more precise targeting and better alignment between sales and marketing
The average size of a buying team is around 14-23 people
What does buying group marketing actually look like in practice?
How marketing activities can aircover sales and generate more relevant engagement
The three fundamental pillars of buying group marketing: strategy, experience, smarketing
Buying group marketing strategy: understanding your target business needs and creating a holistic marketing strategy
Buying group marketing experience: focusing on the art and orchestration of an experience required for marketing success
Buying group marketing smarketing: aligning with sales strategically, operationally and practically
On unifying sales and marketing goals, metrics and creating a unified funnel - and where Influ2 stands in all of this
Unifying sales and marketing goals, metrics, and creating a unified funnel allows for better measurement of results from a revenue perspective.
Three fundamental pillars of Buying Group Marketing: strategy, experience, and smarketing (sales + marketing).
Buying Group Marketing extends marketing beyond the top of the funnel, enables more precise targeting through understanding the average size of buying teams, and fosters better collaboration and alignment between sales and marketing.