Deep dive into how leading B2B brands are utilizing content as an enablement tool, both for sales reps and for buyers who are looking to self-navigate through key stages of the buying journey.
Content is key to persuading buyers at all parts of the sales cycle, but what are the best ways to use content to support each prospect's buying journey?
Listen in to our presentation from B2BMX as we discuss how to build an effective content distribution model that supports sales enablement and effectively informs buyers at every step of their decision journey.
VP of Marketing at Influ2
VP of Communications at E2open
CMO at Hushly
See how you can use Person-Based Advertising to directly reach buyers at your target accounts.