Catch the grand reveal event recording from Nov 16
Webinar • Oct 18, 2022
Vya & Influ2: How Vya Uses Person-Based Advertising to Drive Demand
What will you learn?
The how, the what, and the why of Vya’s PBA strategy
What insights, analytics, and lessons Vya learned from implementing PBA for sales teams
How PBA helps sales teams accelerate pipeline and close deals
VP of Marketing and Sales at Vya
Chief Revenue Officer at Influ2
Why Vya was wary of imprecise digital marketing and what convinced the team to turn to person-based marketing and Influ2
On the emergence of revenue-based titles and the shift to a closer alignment between marketing and sales
Person-based advertising for different stages of the funnel
On multithreading approach for effectively targeting an increasing number of buying groups
On differentiating your company from the competition and other buzz
The importance of engagement data and how sales should act upon it
On the results a company can expect from person-based advertising
There is a growing trend towards revenue-based titles and a closer alignment between marketing and sales teams. This indicates the need for collaboration and synergy between these departments to drive business growth.
Adopting a multithreading approach allows for effective targeting of an increasing number of buying groups. Additionally, engagement data plays a crucial role, and sales teams should act upon this data to drive meaningful interactions and conversions.