Stop Guessing and Start Doing: How to Make Person-Based Advertising Your Smarketing Superpower
What will you learn?
About the threat of a potential economic downturn with the expectations for marketing and sales going up and budgets going down
About the pressure on existing sales and marketing teams to be able to meet set targets with essentially less money and less resources
About the best way for organizations to stand out from the pack
Former VP of Marketing at Influ2
What does the looming economic recession mean for businesses in general and marketing and sales in particular?
On the key challenges that sales and marketing face today
Why sales shouldn’t wait too long for marketing to warm up leads
How person-based advertising can change the way marketing and sales collaborate
On using advertising throughout the funnel to help sales move the deal
The three key use cases for person-based advertising during the turndown: passive prospecting, working with existing customers, educating and leaving impressions for the future
Vya’s case study, the challenges they faced during Covid-19 and how person-based advertising turned their situation around
Hexaware’s case study and their scientific approach toward targeting
Person-based advertising enables more effective lead warming and allows advertising to be used throughout the funnel to support sales efforts and move deals forward.
Use cases for person-based advertising include passive prospecting to identify potential leads, engaging with existing customers to drive retention and upselling, and educating and leaving impressions for future business opportunities.