Forrester Recognizes Influ2 in Revenue Marketing Platforms for B2B Landscape
Global research and advisory firm, Forrester, has included Influ2 among the companies recognized in the Revenue Marketing Platforms for B2B Landscape, Q3 2025. The inclusion places Influ2 alongside many of the most established technology companies in the revenue and account-based marketing (ABM) space, and it comes as Influ2 only recently celebrated its eight year in operation since the company’s founding in 2017.
Account-based marketing is an approach that allows revenue teams to focus the efforts of the collective revenue engine on a list of defined accounts, but we believe the biggest hole in ABM is being able to know who to market to at the contact-level. Knowing accounts that are in-market is great, but knowing who to be in conversation with at those accounts and having the ability for your marketing and sales team to work an opportunity at the individual level through contact-level advertising can boost conversion 2x.
While this analyst recognition is meaningful, what excites us most is why Influ2 earned this spot and how we share Forrester’s vision for revenue marketing. Through contact-level advertising our customers have been able to move beyond the broad account-based approach to a precise targeting motion that shifts the focus for marketing and sales to the specific individuals who drive purchasing decisions.
Influ2’s human-centric strategy lets marketing and sales deliver contextual, relevant content that improves sales conversations and provides actionable insights about prospect engagement at the individual level.
We do this by:
- Reaching named buyers with ads across multiple platforms
- Mapping ads and their content/messaging to the buying journey, and then
- Generating contact-level buyer signals for personalized outreach in an appropriate timeframe
The Revenue Marketing Platforms For B2B Landscape, Q3 2025 is available to subscribers or for purchase on the Forrester website here.
If you’re interested in learning about how contact-level advertising can work within your ABM program, let’s talk.
