In this episode, the host Matt Heinz and Joe McNeill, Chief Revenue Officer at Influ2, talk about:

• Person-based advertising - the important role it plays and its impact on complex sales situations
• How companies should think about business value and balancing it with the personal needs and objectives of decision-makers
• Best practices around how marketers should be thinking about multi-threaded opportunities to support their sales teams
• Best practices for how sales and marketing operate together in an integrated way