Best Practices for Successful Sales and Marketing Integration

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In this episode, the host Matt Heinz and Joe McNeill, Chief Revenue Officer at Influ2, talk about:

  • Person-based advertising - the important role it plays and its impact on complex sales situations
  • How companies should think about business value and balancing it with the personal needs and objectives of decision-makers
  • Best practices around how marketers should be thinking about multi-threaded opportunities to support their sales teams
  • Best practices for how sales and marketing operate together in an integrated way