Jon Russo Talks Buying Group Marketing

Potential shortcomings of ABM, as well as its possible evolution into an even more targeted strategy.

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In this episode of The B2B Marketing Podcast, David Rowlands spoke with Jon Russo, CMO and founder of B2B Fusion, to talk all things Buying Group Marketing (BGM).

David and Jon talk through the potential shortcomings of ABM, as well as its possible evolution into an even more targeted strategy.

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