Heading to B2BMX?
PodcastJul 14, 2022

The ABCs of BGM, with Dmitri Lisitski

For Influ2’s co-founder Dmitri Lisitski, Buying Group Marketing (BGM) is the natural evolution of ABM, providing laser-focused insight on personas within a buying group.
Dmitri Lisitski
Dmitri Lisitski
CEO & Co-founder of Influ2
David Rowlands
David Rowlands
Head of Content at B2B Marketing

Key Points

Ads that help you sell
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