Webinar • Oct 03, 2025

The new ABM intent: Key buyer signals are now contact-level

Learn about:

The new contact-level intent by Influ2
How to turn contact-level intent into revenue

Speakers

Kevin 'KD' Dorsey

CRO at finally and Founder of Sales Leadership Accelerator

Davis Potter

CEO at ForgeX

Katie Penner

VP of Sales Development at Influ2

Dmitri Lisitski

Co-Founder & CEO at Influ2

Kaela Clark

Head of Product Marketing at Influ2

Chapters

[00:00 - 02:38]	Intro
[02:39 - 23:26 ]	The future of ABM: how it started and where it’s going
[23:28 - 34:55]	Product demo: the new contact-level intent by Influ2
[34:55 - 54:03]	The KPICC framework from Kevin 'KD' Dorsey

Transcript

So officially, hello everybody and welcome to today's webinar: The New ABM Intent — Key Buyer Signals Are Now Contact Level. Today, I'm very excited to announce Influ2’s launch of Audienscope, which is our new contact-level intent signals designed to bring contact-level clarity and actionable intent to your ABM program. We have a lot of exciting information to share. There is a lot to unpack in that topic, and we have an amazing lineup of speakers joining us today. I want to go ahead and jump right in, but before we do, I just want to thank you all for taking the time to be here with us. We're excited to kick off.

A few very quick housekeeping items: today’s webinar will run about 60 minutes. We are recording, so we will be sure to send out the recording. Keep an eye out for that. We are going to be answering questions as we go. I already looked in the chat and saw a couple of test questions. Drop your questions in the Q&A as you have them, and we'll make sure to address those as they come in throughout the presentation.

All right, so what are we going to cover? First and foremost, we are going to discuss the current and future state of ABM — both ABM as a strategy, but also the technology landscape. Then I'm going to walk you through the new contact-level intent signals from Audienscope, including a brief product demonstration. Finally, we’ll close with a discussion on how to actually use contact-level intent signals to drive revenue. We’ll be leading that discussion from a sales perspective, so we have many different voices joining us.

To quickly introduce myself: hello, I'm Kaela Clark, and I head up the product marketing function here at Influ2. I am joined today by Katie Penner, VP of Sales Development at Influ2; Kevin “KD” Dorsey, CRO at Finally and founder of Sales Leadership Accelerator; Davis Potter, CEO at ForgeX; and last but certainly not least, Dmitri Lisitski, co-founder and CEO here at Influ2. Thank you to all our speakers for being here today — it wouldn’t be possible without you.

With that, I am going to invite Davis and Dmitri on camera to kick us off with a discussion about the current and future state of ABM. And Davis, I will let you take it from here.

Key takeaways

Traditional ABM intent data has always been too vague to act on — sales doesn’t know who within an account is showing interest. The future of ABM is about precision: catching intent from specific people within accounts, not just treating accounts as black boxes.

With Audienscope and Signals Center, Influ2 now provides intent data at the contact level across three sources — Content consumption, Search, and Social. All signals are summarized with AI to make them immediately usable by sales.

Instead of “creepy personalization” (“I saw you read this article”), reps should use contact-level intent to be relevant. The key is to frame conversations around the topic a buyer cares about, not the fact that you know they searched or clicked. This makes outreach contextual, helpful, and timely — turning intent into real engagement.

The KPICC method gives sellers a way to act on contact-level signals with messaging that resonates: Know, Problem/Impact, Connect the dots, Call to agreement.

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