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PodcastJun 20, 2022

Understanding Buying Group Marketing, with Nirosha Methananda

What is Buying Group Marketing? What's your ideal customer profile? Which accounts are we going after, understanding who your personas are within like the buying group is, who your key stakeholders are, who those personas are, and what motivates and drives them?
Eric Dickmann
Eric Dickmann
Host of The Virtual CMO Podcast
Nirosha Methananda
Nirosha Methananda
Former VP of Marketing at Influ2

Key Points

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