Understanding Buying Group Marketing with Nirosha Methananda

What is Buying Group Marketing? What's your ideal customer profile? Which accounts are we going after, understanding who your personas are within like the buying group is, who your key stakeholders are, who those personas are, and what motivates and drives them?


In this episode, host Eric Dickmann talks with Nirosha Methananda, Influ2's VP of Marketing, as they discuss account-based marketing, buying group marketing, and the importance of understanding how buying decisions are influenced within B2B organizations. This episode is full of useful and relevant information for anyone looking to up-skill their ABM program.