B2B sales teams need marketing to help hit their goals, but find it difficult to get aligned.
So how do you move past silos and internal politics to work together?
Watch the recording and learn how to build a resilient strategy to hit revenue goals even in a downturn.
Malachi is a practitioner with nearly 20 years of experience developing and implementing marketing strategies for telecommunications and software-as-a-service organizations.
Dmitri Lisitski is co-founder and CEO of Influ2, the first person-based marketing platform for B2B companies. A serial entrepreneur with 20 years experience in online marketing and advertising, Dmitri has successfully launched, managed and advanced multiple IT-powered companies in the U.S. and EU markets, including BonusTec (which was sold to GlobalLogic) and ThickButtons. Prior to Influ2, Dmitri was Global Head of Delivery & Services at Gett. He holds Executive MBAs from Columbia Business School and London Business School.