We all know ABM works. But that's only part of the story. To take your account-based programs to the next level, you need to laser-focus on decision makers within a buying group to give them the right message, at the right time, in the right channels. Enter Buying Group Marketing (BGM).

In this episode in collaboration with B2B Marketing, Amisha Gandhi, SVP of Marketing at Tipalti, sat down with David Rowlands, Head of Content at B2B Marketing, to discuss all things personas and personalization when it comes to Buying Group Marketing.

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