The Marketing Stir podcast hosts, Ajay Gupta, Founder & CEO at Stirista and Vincent Pietrafesa, B2B Products at Stirista chat with Nirosha Methananda, VP of Marketing at Influ2. Nirosha talks about how over time, attention spans have shortened, and how mediums such as video have allowed marketers to connect digitally.

KEY TAKEAWAYS

8:16 - 12:27 — How Nirosha got into marketing
12:36 - 14:46 — Changes over the years in the marketing world
17:39 - 18:41 — A personality trait to succeed in marketing
18:53 - 23:52 — Influ2 marketing strategy
24:08 - 26:38 — How Nirosha and Influ2 use AI
26:57 - 27:56 — What makes Influ2 unique from competitors
34:03 - 35:30 — Common beliefs about marketing that Nirosha disagrees with
37:42 - 38:22 — Advice from Nirosha