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Getting the right pipeline at the right time

As the sales world shifts towards a more revenue focus, it's critical to understand how to effectively measure marketing and sales with a single alignment.

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In this episode, hosts Richard Harris and Scott Leese talk with Joe McNeill, CRO at Influ2:

  • The skillsets needed from marketers and sales needed for 2023
  • How to create a combined compensation model for sales and marketing
  • All the new revenue titles and what it means
  • How to find out if the new company has
  • What's the number one driver of conversion rates
  • The value of curiosity and problem solvers

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The dark sales funnel

Best Practices for Successful Sales and Marketing Integration

Utopia for Marketers