What is it that's unique about advertising when it comes to B2B, as opposed to someone that's just selling a consumer product?
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What is it that's unique about Influ2?
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Why do other advertising platforms struggle with targeting specific individuals?
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At what stage does it make sense for a company to investigate a solution like Influ2?
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What are the most effective Influ2 use cases?
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Content for person-based ads
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How Influ2 builds relationships with customers
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On Influ2’s typical sales process
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What does a demo of Influ2 typically look like?
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Where to start your research of Influ2 before scheduling a demo
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Outro
Transcript
With us right now, it is Dmitri Lisitski. Dmitri, you are the CEO and co-founder of Influ2. That's influ2.com. Dmitri, thank you so much for joining us.
Thanks for having me.
Well, so Influ2 looks like it is a B2B advertising platform service. Can you maybe give us an overview?
Yeah. Influ2 is a B2B advertising platform built specifically for enterprise sales. So, like, I think B2B overall.. it's like two different worlds of volume and velocity, small transactions and selling to large enterprises. So we are helping with that more. And yeah, our job is to show ads to specific individuals, decision-makers in large organizations, help sell to these organizations through the longer sales cycles. So that's basically our job to engage these people across Facebook, Google, LinkedIn ads and then tell our customers who is engaging, which decision-makers are interested in the ads and then help salespeople sell more.
