Branding a Company that Specializes in Account Based Marketing

Building a brand from scratch is tough. What are the steps that go into the foundations of brand building and what tools should be used to scale the brand and drive impact in the right way?

 

In this episode, Nirosha Methananda, Influ2's VP of Marketing, with us joins Sam Jacobs of SalesHacker to discuss account-based marketing, how to align sales and marketing, and a few personal anecdotes about her marketing career.

What you’ll learn:

  • Account Based Marketing means that the point of sales and marketing alignment is simply a joint planning process & goals.
  • There needs to be shared metrics, shared account planning and account mapping to understand what accounts need.
  • How inspirational Nirosha’s story and career background can be for many.