Podcast • Oct 19, 2022

Aligning Teams and Metrics for Long-Term Success, with Joe McNeill

Joe McNeill, Chief Revenue Officer at Influ2, shares his experience setting up the right foundations to enable revenue teams to successfully collaborate and achieve revenue outcomes.

Joe McNeill

Chief Revenue Officer at Influ2

Rachael McBrearty

Host of the OpStars Podcast

Key Points

[04:30 ]	Buying groups
[05:54 ]	Enabling speed of growth
[07:34]	What metrics should the leadership team focus on?
[13:52]	Operational support
[15:12]	Measuring the impact

Transcript

When it comes to purchasing groups, they consist of accounts that belong to a collective of individuals, each with their own unique objectives. While the decision-making process is collective, it stems from various motivations. Therefore, when collaborating with an account, it is essential to address the distinct needs and aspirations of each individual within the group.

test

Next Podcasts

Building a Strategic Narrative, with Andy Raskin and Dmitri Lisitski

Why Traditional ABM is Failing Your SaaS Business

The RevOps & ABM Alignment: Leveraging contact-level ads in ABM

Ads that help you sell

Book a demo