Influ2 Blog
Get first-hand expertise and helpful tips on outbound sales, contact-level marketing, and aligning your revenue teams.
3 min
Influ2 Named a Challenger in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms
In Its First Gartner Magic Quadrant Inclusion, Influ2 Sees the Recognition as Validation of Contact-Level ABM
Doug Madey
Director of Communications
3 min
ABM Was Never Meant to Stop at the Account Level
Traditional Account-Based Marketing (ABM) falls short with account-level data. See how contact-level ABM and intent data make sales truly actionable.
Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min
Buyers Are Showing You The Way. Are You Paying Attention?
Targeting the wrong people and sending irrelevant outreach can ruin relationships with buyers before they even start. Here's how Marketing can help Sales build meaningful connections from the very beginning.
Daria Ivanova
Marketing Director at Influ2
8 min
Is Your GTM Ready for AI Agents? 5 Checks to Run First
Dominique Jackson
Content Marketing Manager at Influ2
6 min
The Marketers Making AI Work in ABM All Changed One Thing First
Dominique Jackson
Content Marketing Manager at Influ2
6 min
Why "Good" Ad Metrics Still Can't Justify Your ABM Budget
Dominique Jackson
Content Marketing Manager at Influ2
5 min
Buyers Are Researching Your Category Right Now, And You Have No Idea
Dominique Jackson
Content Marketing Manager at Influ2
14 min
The B2B Buyer’s Journey Isn’t Linear (Here’s How to Adapt)
Dominique Jackson
Content Marketing Manager at Influ2
9 min
6 ABM Metrics That Actually Prove Your Program Is Working
Dominique Jackson
Content Marketing Manager at Influ2
2 min
Influ2 Launches Contact-Level GTM Orchestration
Doug Madey
Director of Communications
13 min
6 ABM Examples That Actually Worked (And The Tactics Behind Them)
Dominique Jackson
Content Marketing Manager at Influ2
6 min
What Makes Influ2 Different From Traditional Digital Advertising
Roman Suprunenko
Senior PPC Specialist
7 min
How We Used Contact-Level Signals in Our ABM Gifting Strategy (+ Results)
Katie Penner
VP of Sales Development
6 min
ABM Personalization: 4-Step Framework
Dominique Jackson
Content Marketing Manager at Influ2
3 min
A Partner Program That Starts With People
Chris Murray
VP of Partnerships
7 min
How Contact-Level Orchestration Changes the Way Sales Follows Up
Dominique Jackson
Content Marketing Manager at Influ2
4 min
45 Account-Based Marketing Stats for 2026 (Backed by Original Research)
Anastasiia Khlystova
Marketing Manager at Influ2
10 min
How Enterprise Decision-Makers Actually Buy B2B Software
Dominique Jackson
Content Marketing Manager at Influ2
12 min
Why Account-Based Engagement Is a Company-Wide Initiative
Dominique Jackson
Content Marketing Manager at Influ2
4 min
Influ2 Named One of Forbes America’s Best Startup Employers
Kate Savvina
Head of HR
7 min
Why 72% of Marketers Say Contact-Level Will Define the Future of ABM
Dominique Jackson
Content Marketing Manager at Influ2
8 min
4 Costly ABM Problems Contact-Level Orchestration Fixes
Dominique Jackson
Content Marketing Manager at Influ2
8 min
What Is Account-Based Marketing? (+Why Most Teams Get It Wrong)
Dominique Jackson
Content Marketing Manager at Influ2
10 min
5 ABM Case Studies That Show What Actually Works
Dominique Jackson
Content Marketing Manager at Influ2
8 min
6 Ways Poor ABM Targeting Is Quietly Ruining Your Results
Dominique Jackson
Content Marketing Manager at Influ2
9 min
5 Best ABM Platforms in 2026 Reviewed and Compared
Dominique Jackson
Content Marketing Manager at Influ2
7 min
Our View on Ad Personalization and How Influ2 Makes It Possible
Dominique Jackson
Content Marketing Manager at Influ2
3 min
What Moved GTM in 2025: Roses, Thorns, and Buds
Doug Madey
Director of Communications
9 min
30+ Contact-Level ABM Stats That Show How B2B Marketing Is Changing
Dominique Jackson
Content Marketing Manager at Influ2
8 min
How Paddle Builds Dynamic Ad Audiences Without Relying on Ops
Barbara Nitke
Senior Manager of Customer Marketing
2 min
How Marketbridge Helped BioCatch Boost Pipeline by 6x with Contact-Level Precision
Barbara Nitke
Senior Manager of Customer Marketing
6 min
Good Outreach Starts with EQ (And the Right Signals)
Joe McNeill
Chief Revenue Officer at Influ2
6 min
An SDR’s Guide to Signals: How I Sell Smarter and Book More Meetings
Dariia Gerasymova
SDR at Influ2
2 min
Forrester Recognizes Influ2 in Revenue Marketing Platforms for B2B Landscape
Doug Madey
Director of Communications
13 min
Stop Misreading the Signals: What Buyers Are Really Telling You
Dominique Jackson
Content Marketing Manager at Influ2
7 min
Why “More” Broke Your GTM Strategy, and How Focus Fixes it
Joe McNeill
Chief Revenue Officer at Influ2
8 min
10 Intent Data Providers to Consider in 2025
Dominique Jackson
Content Marketing Manager at Influ2
9 min
25 Go-To-Market Tools to Make GTM Teams' Lives Easier
Dominique Jackson
Content Marketing Manager at Influ2
6 min
What Demandbase Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
8 min
9 Best Advertising Management Software for B2B Brands
Dominique Jackson
Content Marketing Manager at Influ2
7 min
What G2 Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
10 min
What 6sense Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
7 min
What Bombora Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
8 min
The Missing Piece in Your Intent-Based Marketing Strategy
Dominique Jackson
Content Marketing Manager at Influ2
8 min
First-Party Intent Data Shows You What 3rd-Party Can’t
Dominique Jackson
Content Marketing Manager at Influ2
8 min
Everyone Said ABM Was Solved. We Saw The Missing Piece
Dmitri Lisitski
Co-Founder & CEO of Influ2
9 min
13 ABM Campaign Ideas You Can Steal From Us
Anna Tsymbalist
Head of ABM at Influ2
8 min
The ABM Funnel That Works in Practice, Not Just in Theory
Anastasiia Khlystova
Marketing Manager at Influ2
4 min
Strategic Narrative: How to Choose the Right Enemy
Dmitri Lisitski
Co-Founder & CEO of Influ2
9 min
How Contact-Level Ads Change the Game for Sales & Marketing
Anna Tsymbalist
Head of ABM at Influ2
12 min
The Enterprise Ad Strategy That Actually Moves Deals Forward
Anna Tsymbalist
Head of ABM at Influ2
12 min
Your MQL Obsession is Costing You Revenue (Do This Instead)
Dominique Jackson
Content Marketing Manager at Influ2
10 min
Why Lead Scoring Models Fail in ABM (And How to Fix It)
Vlad Dreval
Solution Engineer at Influ2
6 min
Why It's Time to Rethink Account-Based Marketing Attribution
Dominique Jackson
Content Marketing Manager at Influ2
3 min
It’s a Race for Trust and Buyers Pick the Winner
Anastasiia Khlystova
Marketing Manager at Influ2
3 min
Influ2 in 2023
Anastasiia Khlystova
Marketing Manager at Influ2
3 min
Influ2 Launches Its End-to-End Revenue Marketing Engine, Influ2 V2
Anastasiia Khlystova
Marketing Manager at Influ2
2 min
Influ2 Revenue Reporting Update: All Your Efforts Are Counted
Anastasiia Khlystova
Marketing Manager at Influ2
4 min
Ditch the Funnel for the Bow Tie
Joe McNeill
Chief Revenue Officer at Influ2
4 min
How Influ2 Сustomers Maximize Account-Based Marketing ROI
Daria Ivanova
Marketing Director at Influ2
3 min
2020: A Year of Change and Growth
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
How a Buying Group Marketing Strategy Puts the B2B Decision Makers Front and Center
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
Are You Proud of Your Content?
Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min
2022 Marketing Predictions for an Increasingly Digital World
Nirosha Methananda
Former VP of Marketing at Influ2
5 min
Is the Era of ABM 2.0 Coming? If So, Then It's Time to Get Ready for It
Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min
4 Steps to Reaching Customers Like Tesla
Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min
A Better Approach to Revenue Starts with Buying Group Marketing
Nirosha Methananda
Former VP of Marketing at Influ2
2 min
Big News From Influ2! A Year of Seed Funding and Continued Growth
Dmitri Lisitski
Co-Founder & CEO of Influ2
6 min
The Anatomy of a Great Personalization Strategy in ABM
Nirosha Methananda
Former VP of Marketing at Influ2
6 min
What Is a Sales Accepted Lead, and How Does It Differ From an SQL?
Joe McNeill
Chief Revenue Officer at Influ2
3 min
3 Ways Buying Group Marketing Helps Revenue Growth
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
Account-Based Marketing Has Failed in the Past. Here’s How We Can Fix It
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
4 Simple Rules for Creating B2B Banners That Convert + Bonus Tips
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
What Is Behavioral Scoring in Account-Based Advertising, and Why Does It Matter?
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
Influ2 Named as a Challenger in The Forrester Wave™: B2B Advertising Solutions, Q3 2022
Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min
What Is Person-Based Marketing? How Is It Different From ABM?
Dmitri Lisitski
Co-Founder & CEO of Influ2
6 min
Paid Media Spend Is Dropping. Now Is the Time to Outpace Competitors With a Person-Based Advertising Strategy
Nirosha Methananda
Former VP of Marketing at Influ2
2 min
CEO & Co-Founder of Influ2 Sits Down With Forbes to Discuss How B2B Marketers Can Build Pipelines That Didn't Previously Exist
Nirosha Methananda
Former VP of Marketing at Influ2
8 min
Lead Scoring: What It Is and Why You Need It
Nirosha Methananda
Former VP of Marketing at Influ2
6 min
How to Turn Behavioral Data Into Actionable Insights
Kit Mckay
Content Marketing Manager at Turtl
6 min
How to Get Personal With Your Content
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
Building Client Trust. What’s a SOC 2 Certificate And Why It Matters
Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min
How Virtual Strategies Can Boost Marketing Performance for B2B Enterprises
Dmitri Lisitski
Co-Founder & CEO of Influ2
7 min
4 Strategies to Generate Targeted Leads in Your Pipeline
Nirosha Methananda
Former VP of Marketing at Influ2
2 min
Learn How to Use Behavioral Scoring to Measure Your Campaign's More Effectively and Generate Leads
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
Why I Don’t Panic and Run When I See 'GDPR'
Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min
Buying Group Marketing: A New Way to Bring the Customer Journey to Life
Nirosha Methananda
Former VP of Marketing at Influ2
7 min
How to Use Buying Group Marketing to Accelerate the Sales Process
Nirosha Methananda
Former VP of Marketing at Influ2
3 min
Why Person-Based Advertising Is Effective and Not Creepy
Dmitri Lisitski
Co-Founder & CEO of Influ2
2 min
Research Shows Engagement Can Drive Additional Leads From ABM
Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min
What You Can Do to Attract the Right Audience to Your Product
Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min
A Survival Guide for the Coming Digital Advertising Disruption
Nirosha Methananda
Former VP of Marketing at Influ2
5 min
Why Sales and Marketing Need to Work Together
Dmitri Lisitski
Co-Founder & CEO of Influ2
7 min
Aligning on the Vision of Buying Group Opportunities With Forrester and Influ2
Nirosha Methananda
Former VP of Marketing at Influ2
5 min
How to Stretch Your Marketing Budget With Person-Based Advertising
Joe McNeill
Chief Revenue Officer at Influ2
1 min
Influ2 Won MarCom’s Platinum Award
Nirosha Methananda
Former VP of Marketing at Influ2
7 min
What is Buying Group Marketing and How Can You Get Started?
Nirosha Methananda
Former VP of Marketing at Influ2
5 min
Buying Group Marketing: The Next Evolution of ABM
Nirosha Methananda
Former VP of Marketing at Influ2
1 min
Influ2's Behavioral Scoring Tool Aims to Help Identify Highly Interested Decision-Makers
Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min
CEO Dmitri Lisitski Answers All Your Burning Marketing Questions
Dmitri Lisitski
Co-Founder & CEO of Influ2
3 min
Influ2 Named Top-20 NYC Startup
Dmitri Lisitski
Co-Founder & CEO of Influ2
6 min
How to Fix the Broken Sales-Marketing Lead Funnel
Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min
Data Science Enables ABM to Achieve Its Full Potential
Dmitri Lisitski
Co-Founder & CEO of Influ2