Influ2 Revenue Reporting Update: All Your Efforts Are Counted

Our revenue reporting allows you to easily track how marketing and sales efforts are affecting the pipeline – from the first engagement to a closed deal.

But there was a marketing impact that had been overlooked before. It turns out your ads affect your prospects even if they don't click on them.

Of course, one impression is clearly not enough to say that your target paid any attention to your ad. But a significant number of impressions can make a difference.

We looked into a sales development boost for targets who saw ads at least 15 times across over 40 clients. In most cases, the boost exceeded 30%.

Meaning, we got a statistically significant confirmation that a 15-impression threshold is sufficient to say that your ad actually influenced the target.

Previously, our revenue report relied solely on clicks as evidence of ad impact. Now, we began to consider the impact generated by your ads through delivered impressions as well.

We’ve also raised the bar and reduced the time window between an engagement signal and reported conversion to ensure their direct connection. If it exceeds two weeks, we won’t attribute a conversion to ad influence.

Starting from September 15th, Influ2's revenue reporting dashboard has been updated so that all your efforts are counted.

We’re also working on the extended marketing influence reports. For instance, we want to show how ads affect other sales metrics, like meetings booked.

Additionally, we plan to release metrics’ drill-downs that will show how the influence was calculated. Meanwhile, you can download a report to track each attribution instance.