Influ2 Introduces Contact-Level Buyer Intent Capabilities

Influ2 today announced the launch of Audienscope, expanding the company’s contact-level buyer intent functionality and transforming the way go-to-market teams receive, contextualize, and take action on buyer signals.

Audienscope expands Influ2’s contact-level intent capabilities beyond advertising clicks and impressions with the introduction of contact-level content intent, search intent, social intent, and demographic change signals like promotions, job changes, and company transitions.

"Sales people sell to individuals, not accounts. So while there's value to account-level buyer signals, it's much more powerful to understand what signals are being generated by a specific individual within the buyer group," said Influ2 co-founder and CEO, Dmitri Lisitski. “The launch of Audienscope and contact-level intent closes a big gap in ABM by removing the guesswork that comes from not knowing who at an account is showing intent. With contact-level intent, marketing and sales can finally act on intent data with precision, reaching out to the right person with a relevant message for what they're actually researching.”

Audienscope captures contact-level intent signals across various channels, allowing revenue teams to reach the right buyers and capture interest while it’s highest.

• Content Intent: See exactly who is engaging with relevant content online and where they are engaging.
• Search Intent: Know who is searching for relevant topics – including competitors or categories like "Account-Based Marketing” – even in a zero-click search reality.
• Social Intent: Identify useful information such as target buyers asking for peer feedback on new tech solutions with relevant activity from LinkedIn that is automatically filtered and flagged so you don’t have to waste time scrolling.

Audienscope helps keep targeting precise by tracking when contacts move companies, or start a new job, and automatically updates your CRM.

Audienscope is available as a paid add-on in two tiers:

• Audienscope 360: Complete buyer signal intelligence including content intent, search intent, social intent, job changes, and automatic CRM updates.
• Audienscope ID: Job change notifications only with automatic CRM updates for cohort accuracy and targeting precision.

In September, Influ2 launched Signals Center, a central hub that equips sales with the strongest contact-level buyer signals and uses generative AI to summarize the context behind them so they know exactly who to contact and what to say. Influ2’s contact-level intent and demographic data from Audienscope are contextualized and displayed within Signals Center, which is currently available to all Influ2 customers.

For more information about Audienscope and Signals Center check out our product pages, here.

Media Contact

Doug Madey

d.madey@infllu2.com