What Is Behavioral Scoring In Account-Based Advertising, And Why Does It Matter?
The effect produced by B2B account-based advertising is often hard to measure. Here is how and why we use behavioral scoring to measure the efficiency of person-based ads in our ABM strategy.
The effect produced by B2B account-based advertising is often hard to measure. Here is how and why we use behavioral scoring to measure the efficiency of person-based ads in our ABM strategy.