It’s a tough market right now, so marketers are facing more pressure and stricter budget constraints than ever before. We know marketing needs to prove its value, and do it in a way that’s transparent to all stakeholders.
That’s why we’re excited to share that Influ2 was just recognized by our customers on G2 for the best estimated return on investment (ROI).
Not only does our solution prove the best return, but we also make it faster and easier to reach those returns. We know time is a valuable resource, so have put intuitive solutions and processes in place for customers to go to market quickly with minimal lift. Our clients’ reviews also earned us G2 badges for fast implementation and the easiest admin.
Once you know your precise target audience, our proprietary person-based advertising (PBA) technology only serves ads to those exact individuals. By only targeting specific people and buying groups within your ideal customer profile (ICP), you eliminate wasted ad spend that comes with all other account-based advertising solutions.
With PBA technology, you can send a tailored, relevant message to the exact person you want to reach via display and social networks. It produces hyper-targeted ads that are more engaging to decision-makers, so ultimately more effective.
Influ2 streamlines ad engagements such as impressions, clicks and visits directly into your organization’s CRM. Sales teams can also receive automated engagement alerts on the platform of choice e.g. Slack, email, etc.
With this cross-department reporting, sales teams know exactly who to follow up with and what advertising messages resonated with each individual. Marketing teams can also see how quickly sales teams are moving on advertising engagement signals to ensure maximum returns. Conversions are accelerated with marketing and sales teams working in unison to prioritize the outreach.
When it feels like the marketer’s job is done, you can actually do more to help sales teams close more active deals and close them faster.
All decisions today are made by buying groups. Sales teams typically focus on building relationships with one or two “champions” within the buying group. However, advertising is a valuable tool to influence multiple stakeholders in the buying group simultaneously and identify additional “champions.”
Influ2 advanced reporting empowers marketers to understand and report on the precise dollar amount and number of opportunities influenced by Influ2 advertising.
With our reporting, engagement signals are linked to specific contacts within your CRM to prove:
We are the mediator that makes it easier for marketing and sales to align on their shared goal – retaining and increasing revenue with long-term value customers.
Daria Ivanova is a Marketing Director at Influ2. Before taking on her current role, Daria led Influ2’s ABM initiatives advocating for the importance of humanized B2B advertising. Her expertise extends beyond digital marketing and into the open waters as a cross-continental swimmer. So, conquering challenging long-term projects is something she does without a second thought.