How Marketbridge Helped BioCatch Boost Pipeline by 6x with Contact-Level Precision

In fraud prevention, precision isn’t optional—it’s everything.

To scale pipeline with the right buyers, BioCatch, a global leader in behavioral biometrics and fraud prevention, partnered with Marketbridge, a go-to-market firm known for operationalizing full-funnel ABM strategies.

Marketbridge built a layered campaign strategy that mapped messaging to funnel stage, role, and region. By orchestrating a mix of one-to-many, one-to-few, and one-to-one campaigns, they scaled personalization without sacrificing efficiency.

The results speak volumes: 6x more accounts entered active pipeline, and deals influenced by Influ2 moved 41% faster through the funnel.

Here’s how they made it happen.

BioCatch set out to engage 100% of their target account list and convert at least 10% into pipeline.

With Marketbridge as their agency partner, the campaign was a blend of one-to-many, one-to-few, and one-to-one campaigns tailored to meet the buyer where they were in their journey.

Marketbridge and BioCatch leveraged Influ2's Journey Builder to segment audiences into three funnel stages—unengaged, engaged, and pipeline—delivering relevant creative and calls to action for each.

• Unengaged: Target accounts with no recent engagement. Identified via 6sense intent and firmographic data, focused on fraud, risk, and cybersecurity decision-makers through one-to-many tactics.
• Engaged: Contacts who had previously interacted with BioCatch content or exhibited mid-level intent. Segmented by role, region, and engagement level using one-to-few targeting.
• Pipeline: Known stakeholders (CISOs, CSOs, fraud leaders) tied to active Salesforce opportunities. Prioritized for one-to-one outreach based on opportunity stage and deal influence.

Each stage had its own tailored media strategy and messaging approach, ensuring that no impression was wasted and every touchpoint moved prospects closer to conversion.

Marketbridge used 6sense to define over 200 custom audience segments, layering in Influ2 to source high-value contacts in one-to-one campaigns.

Targets focused on high-impact roles like CISOs, CSOs, and fraud-focused decision-makers in strategy and operations.

Rather than casting a wide net, they spearfished the people who actually mattered.

Sales was looped in early. Through 6sense prioritization and the Influ2 HubSpot integration, Marketing surfaced high-priority accounts based on ad engagement and custom scoring.

This ensured timely follow-up on engagement spikes and a more focused pursuit of sales-ready accounts.

Marketbridge delivered creatives that matched messaging to intent and deal stage, using localized language, role-relevant narratives, and precision timing.

From introducing BioCatch to new audiences, reinforcing value with in-flight decision-makers, creative assets evolved from trust-building content to ROI-driven proof points, ensuring continuity across the buyer journey.

• Influ2: Contact-level ad targeting and engagement tracking
• 6sense: Intent and account segmentation 
• LinkedIn + Google: Multi-channel ad delivery
• HubSpot: Alerts, scoring, and sales workflows
• Salesforce: Opportunity mapping
• Content syndication + Geofencing: Awareness amplification

• 100% of late-stage deals had at least one engaged contact
• 41% faster deal velocity when contacts engaged with Influ2
• 6x more accounts entered active pipeline
• 19 engaged contacts per deal on average
• 85% more accounts moved into active engagement

• Build audience segments around funnel stage—not just firmographics
• Use contact-level signals to trigger sales action in real time
• Personalize ads by role, region, and buying stage
• Align tech, teams, and timing for seamless ABM delivery
•  Think beyond leads—use ads to fuel pipeline

👉 Want the full story? Read the Marketbridge case study here.