Influ2 Blog
Get first-hand expertise and helpful tips on outbound sales, person-based marketing, and aligning your revenue teams.
What to Know When Evaluating the 5 Best ABM Platforms
What are the leading account-based marketing platforms right now? We've chosen 5 comprehensive solutions and compared their strengths and weaknesses.
What is Buying Group Marketing and How Can You Get Started?
A business unit head has different goals, needs, and concerns than a product manager or software engineer. But if you’re running a targeted marketing campaign and all of those people have a say in the final purchase decision, you need to gain their collective buy-in.
How to Turn Behavioral Data Into Actionable Insights
With the right metrics, you can build behavioral profiles of your audience that can enhance your entire sales cycle, helping steer B2B marketing campaigns and hyper-relevant sales conversations.
Your Company Needs to Ditch the Funnel for the Bow Tie
Traditional funnels fail to address the modern state of enterprise purchases and align marketing and sales under the same goal. Can the bow tie funnel fix the problem?
How Influ2 Сustomers Maximize Account-Based Marketing ROI
In this article, we share a few tips on how to use Influ2 to get the most out of your person-based advertising strategy.
2022 Marketing Predictions for an Increasingly Digital World
Industry leaders share their thoughts on marketing trends and what's in store for marketing teams and key initiatives in 2022.
3 Ways Buying Group Marketing Helps Revenue Growth
How a Buying Group Marketing strategy can benefit your ABM programs.
4 Simple Rules for Creating B2B Banners That Convert + Bonus Tips
Learn how to create impactful banner ads that enhance your click-through rates and actually convert
What Is Behavioral Scoring in Account-Based Advertising, and Why Does It Matter?
The effect produced by B2B account-based advertising is often hard to measure. Here is how and why we use behavioral scoring to measure the efficiency of person-based ads in our ABM strategy.
4 Steps to Reaching Customers Like Tesla
How to reach utterly desirable, but often unreachable prospects.
Are You Proud of Your Content?
A contemplation on the current state of B2B content marketing and how to make it more comprehensible and engaging for prospects.
A Better Approach to Revenue Starts with Buying Group Marketing
Learn how Buying Group Marketing helps align sales and marketing teams to achieve revenue results.