Identify blog

Welcome to Identify by Influ2

Thanks for stopping by. The purpose of Identify is to create a space to connect with you, our community, and help 'identify' (pun intended) trending topics, best practices, and key tips when navigating Person-Based Advertising and Buying Group Marketing. If you enjoy this content and would like monthly updates, please subscribe. We promise to be discerning in our content curation!

Why An ABM Approach Is The Best Strategy For Promoting Highly Technical Products

This post is for the folks who are having a hard time getting people to pay attention to their nerdy high-tech B2B product

Account-Based Marketing Has Failed In the Past. Here’s How We Can Fix It

Why Person-Based Advertising Is Effective And Not Creepy

Where Is ABM Succeeding, And Where Is It Falling Short?

Building Client Trust. What’s a SOC 2 Certificate And Why It Matters

It’s Time To Rethink The Funnel

Influ2 Named Top-20 NYC Startup

What Is Behavioral Scoring In Account-Based Advertising, And Why Does It Matter?

The effect produced by account-based advertising is often hard to measure. Here is how and why we use behavioral scoring to measure the efficiency of person-based ads in our ABM strategy.

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