Influ2 Blog
Get first-hand expertise and helpful tips on outbound sales, person-based marketing, and aligning your revenue teams.
What You Can Do to Attract the Right Audience to Your Product
Bookstores and the media have a lot in common - and we'll tell you why their commonalities make an ABM strategy essential to your marketing efforts
Lead Scoring: What It Is and Why You Need It
Learn how lead scoring accelerates revenue growth by swiftly identifying warm leads and high-intent prospects.
Influ2 Won MarCom’s Platinum Award
Influ2 won MarCom’s Platinum Award for driving exceptional business growth, despite the negative economic impact of the pandemic.
Buying Group Marketing: The Next Evolution of ABM
Learn how adopting a Buyer Group Marketing strategy improves Account-Based Marketing by securing buy-in with key stakeholders.
Influ2 Named Top-20 NYC Startup
The New York VC Network named Influ2 as a Top 20 start-up that are raising their Seed/Series A funding.
Data Science Enables ABM to Achieve Its Full Potential
CEO & Co-Founder of Influ2 shares his thoughts on how data science is helping ABM reach its full potential.
How to Fix the Broken Sales-Marketing Lead Funnel
Learn how Buying Group Marketing helps sales and marketing teams to come together and fix the broken lead funnel process.
Influ2's Behavioral Scoring Tool Aims to Help Identify Highly Interested Decision-Makers
In this article, Influ2 discusses how to use a behavioral scoring to measure the efficiency of person-based ads in the company's ABM strategy.
CEO Dmitri Lisitski Answers All Your Burning Marketing Questions
Influ2's CEO Dmitri Lisitski sits down with MarTechSeries and shares his thoughts on ABM, the future of B2B marketing and the magic of Influ2.