Influ2 V2 has arrived

Influ2 Blog

Get first-hand expertise and helpful tips on outbound sales, person-based marketing, and aligning your revenue teams.

5 min

What You Can Do to Attract the Right Audience to Your Product

Bookstores and the media have a lot in common - and we'll tell you why their commonalities make an ABM strategy essential to your marketing efforts

Dmitri Lisitski
Co-Founder & CEO of Influ2
8 min

Lead Scoring: What It Is and Why You Need It

Learn how lead scoring accelerates revenue growth by swiftly identifying warm leads and high-intent prospects.

Nirosha Methananda
Former VP of Marketing at Influ2
1 min

Influ2 Won MarCom’s Platinum Award

Influ2 won MarCom’s Platinum Award for driving exceptional business growth, despite the negative economic impact of the pandemic.

Nirosha Methananda
Former VP of Marketing at Influ2
5 min

Buying Group Marketing: The Next Evolution of ABM

Learn how adopting a Buyer Group Marketing strategy improves Account-Based Marketing by securing buy-in with key stakeholders.

Nirosha Methananda
Former VP of Marketing at Influ2
3 min

Influ2 Named Top-20 NYC Startup

The New York VC Network named Influ2 as a Top 20 start-up that are raising their Seed/Series A funding.

Dmitri Lisitski
Co-Founder & CEO of Influ2
4 min

Data Science Enables ABM to Achieve Its Full Potential

CEO & Co-Founder of Influ2 shares his thoughts on how data science is helping ABM reach its full potential.

Dmitri Lisitski
Co-Founder & CEO of Influ2
6 min

How to Fix the Broken Sales-Marketing Lead Funnel

Learn how Buying Group Marketing helps sales and marketing teams to come together and fix the broken lead funnel process.

Dmitri Lisitski
Co-Founder & CEO of Influ2
1 min

Influ2's Behavioral Scoring Tool Aims to Help Identify Highly Interested Decision-Makers

In this article, Influ2 discusses how to use a behavioral scoring to measure the efficiency of person-based ads in the company's ABM strategy.

Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min

CEO Dmitri Lisitski Answers All Your Burning Marketing Questions

Influ2's CEO Dmitri Lisitski sits down with MarTechSeries and shares his thoughts on ABM, the future of B2B marketing and the magic of Influ2.

Dmitri Lisitski
Co-Founder & CEO of Influ2
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