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What are the leading account-based marketing platforms right now? We've chosen 5 comprehensive solutions and compared their strengths and weaknesses.
A business unit head has different goals, needs, and concerns than a product manager or software engineer. But if you’re running a targeted marketing campaign and all of those people have a say in the final purchase decision, you need to gain their collective buy-in.
With the right metrics, you can build behavioral profiles of your audience that can enhance your entire sales cycle, helping steer B2B marketing campaigns and hyper-relevant sales conversations.