Identify blog

Welcome to Identify by Influ2

Thanks for stopping by. The purpose of Identify is to create a space to connect with you, our community, and help 'identify' (pun intended) trending topics, best practices, and key tips when navigating Person-Based Advertising and Buying Group Marketing. If you enjoy this content and would like monthly updates, please subscribe. We promise to be discerning in our content curation!

The Next Evolution in Smart Sales

Traditionally, sales, marketing and customer success metrics existed independently, leading to data silos and interdepartmental platform fatigue. A modern RevTech stack provides an integrated toolset that invites sales and marketing initiatives under the same roof. Instead of focusing on nebulous statistics, RevTech provides tangible methods for converting informed leads into dedicated revenue streams.

What is Buying Group Marketing and How Can You Get Started?

How a Buying Group Marketing Strategy Puts the B2B Decision Makers Front and Center

It's Time To Evolve Your ABM

How to Get Personal With Your Content

Learn How To Use Behavioral Scoring To Measure Your Campaign's More Effectively And Increase Your Leads

Lessons in Buying Group Marketing – Learning To Dance With Your Sales Team

Is Person-Based Marketing An Upgrade To ABM?

MarTech Series sat down with Influ2's CEO Dmitri Lisitski to discuss the growing scope of PBM solutions in B2B marketing and how CMOs can add this tech to their existing ABM stack for more refined account’s targeting.

1 2 3 4 5 6 7 8 9 10