Identify blog

Welcome to Identify by Influ2

Thanks for stopping by. The purpose of Identify is to create a space to connect with you, our community, and help 'identify' (pun intended) trending topics, best practices, and key tips when navigating Person-Based Advertising and Buying Group Marketing. If you enjoy this content and would like monthly updates, please subscribe. We promise to be discerning in our content curation!

Work Hard With Your Marketing Budget — But Don’t Forget to Work Smart, Too!

Nearly 90% of digital businesses are currently investing in personalization, and customers are coming to expect a heightened degree of relevant content. Marketers should take the hype behind personalization seriously. When coupled with modern technologies like behavioral scoring and Person-Based Advertising (PBA), personalization can stretch a department’s marketing dollars.

How to Use Buying Group Marketing to Accelerate the Sales Process

Lead Scoring: What It Is and Why You Need It

4 Strategies to Generate Targeted Leads in Your Pipeline

Paid Media Spend Is Dropping. Now Is the Time To Outpace Competitors With a Person-Based Advertising Strategy

What Is a Sales Accepted Lead, and How Does It Differ From an SQL?

Influ2 named as a challenger in The Forrester Wave™: B2B Advertising Solutions, Q3 2022

Buying Group Marketing: A New Way to Bring the Customer Journey to Life

Each step of the customer journey is crucial for ultimate success in converting leads and closing deals—from the first encounter to the decision-making phase. But if marketers don’t understand the individuals who make the actual buying decisions, they’ll be hard-pressed to deliver the intuitive customer journeys they’re after.

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