10 6sense Alternatives B2B Brands Swear By

For many revenue teams, 6sense is synonymous with running an ABM program.

But it's not for everyone.

Some brands just need two or three capabilities that 6sense offers. Others prefer to piece together their own stack of best-in-class tools instead of using an all-in-one platform.

In this guide, we’ll explore 10 different 6sense alternatives, each of which shares some (or many) similar features to 6sense but doesn’t lock you into a single vendor.

Influ2 is a contact-level advertising platform. With Influ2, revenue teams can:

• Show ads to named buyers across multiple ad networks (LinkedIn, Instagram, Facebook, Google, Bing, Taboola, and Amazon)
• Track who saw and clicked each ad by name (without form-fills), generating contact-level intent signals that help salespeople understand who to call and what to say
• Tailor ads for each buyer’s unique journey
• Understand how ads influence revenue and pipeline

6sense and Influ2 are fundamentally different tools, but they overlap in two key areas:

• B2B advertising: With Influ2, you can specify which buying committee members to target (pulled straight from your CRM), then serve different ads to each prospect based on their stage in the buying journey. You can’t get that granular with 6sense, which only offers display advertising at the account level.
• Intent data: Where 6sense integrates 2nd and 3rd party intent data from sources like Bombora, G2, and TechTarget, Influ2 allows you to generate your own first-party intent data by tracking contact-level ad engagement to understand what topics prospects care about.

If you’re primarily using 6sense for its B2B advertising capabilities, Influ2 can be a smart alternative to narrow down your targeting capabilities.

Influ2 and 6sense can also work in tandem. 

You use 6sense to identify high-intent accounts and buying stage signals, then Influ2 to target the right individuals within those accounts with relevant ads and automatically alert Sales when people engage.

See what users are saying about Influ2 on G2.

Demandbase, like 6sense, is an account-based marketing platform. GTM teams use it to identify target accounts by monitoring intent signals and matching ICP criteria against company lists.

Key features:

• B2B advertising: You can target at the account level (not to specific contacts) via a built-in demand-side platform (an interface for buying and managing ad inventory).
• Intent data: Demandbase shows you what people at target accounts (at the level of the account, not the contact) are searching for online and what competitors they’re researching on review sites.
• Company and contact data: You can build out buying groups for target accounts and access email and phone numbers for decision-makers.
• Sales intelligence: Demandbase uses AI models to tell you which accounts are “hot” and suggest actions to take to engage prospects.

See what users are saying about Demandbase on G2.

RollWorks is another ABM platform, but with a stronger focus on account-based advertising. It’s also generally cheaper than 6sense.

Key features:

• B2B advertising: RollWorks has a built-in B2B DSP, AI tools for optimizing bidding strategies, and ad personalization features like dynamic fields.
• Intent data: RollWorks integrates Bombora data, proprietary keyword intent (search behavior) data G2’s review site behavior into a single intent data product.
• Company and contact data: You can build ad audiences using your own first-party data or combine that with RollWorks’ firmographic and B2B contact data.
• Predictive lead scoring: You can set up lead scoring criteria at the account level (such as defining ICP fit based on firmographic and demographic attributes) and at the person level (measuring how engaged a contact is).
• Sales intelligence: RollWorks tracks ad engagement, website activity, and CRM data to calculate which accounts are “hot” and help sales reps prioritize their actions.

See what users are saying about Rollworks on G2.

Unlike all of the other 6sense alternatives on this list, Bombora does just one thing:

Intent data.

Their third-party buyer intent data is considered one of the best. It's why 6sense, Demandbase, RollWorks, Cognism, and other tools integrate and resell it.

Bombora’s intent data gives you some insight into what topics your prospects are searching for online, so you can refine your list of target accounts and design more relevant, personalized sales outreach. 

Their Company Surge feature tells you which companies have started researching your product category more than usual, so you can add them to your target account list and start outreach while your solution is top-of-mind.

See what users are saying about Bombora on G2.

ZoomInfo is another alternative to 6sense that packs a bunch of functionality into a single platform. While they used to be just a B2B data provider (still a core competency), ZoomInfo has acquired a number of different tools over time to expand their offering toward an all-in-one solution for all GTM activity.

Key features:

• Intent data: ZoomInfo integrates bidstream data and website visitor behavior data from co-ops and publisher networks with your first-party customer data, and also supplies review data from G2.
• Company and contact data: You can access over 100M different company profiles, 135M verified phone numbers, as well as firmographic and demographic data to help you find target accounts that fit your ICP 
• Predictive lead scoring: You can build custom scoring models based on ICP fit and engagement signals, and set up routing so that high-scoring leads go to the best reps.
• Sales engagement and automation: ZoomInfo has some basic sales outreach workflow automation (like email sequences) and integrations with CRMs and Salesloft for more advanced sales engagement. 
• Sales intelligence: ZoomInfo’s conversation intelligence product (Chorus) analyzes customer calls, meetings, and emails and uses AI to identify winning behaviors.

See what users are saying about ZoomInfo on G2.

G2 Buyer Intent is a sub-brand of G2, the software review platform. 

G2 Buyer Intent tells you about what prospects at target accounts are doing on G2’s website, like what competitors they are researching or comparing, and product categories they’ve viewed.

Many of the other 6sense alternatives listed here, and 6sense itself, resell G2’s intel as part of their intent data product, but you can also access it directly from G2.

Learn more about G2 Buyer Intent.

Clearbit (now Breeze Intelligence for HubSpot) is primarily a B2B data provider, but it also layers in lead scoring, website deanonymization, and B2B advertising.

However, you’ll need to be a HubSpot user to access it, since you can now only use Clearbit as part of the HubSpot ecosystem. 

Key features:

• B2B advertising: You can advertise on Facebook, but with more business-centric targeting capabilities than you can access through Meta’s platform.
• Company and contact data: Clearbit’s main use case. It gives you 100+ B2B data points on every contact or company you’re going after, like what software they have installed or how many employees the company has.
• Predictive lead scoring: You can set up lead scoring and routing rules and integrate first-party data (like website behavior) into the scoring model.

See what users are saying about Clearbit on G2.

Apollo is an AI sales prospecting and outreach tool. 

Company and contact data are its main capabilities (that’s where Apollo got its start), but they’ve been slowly adding sales prospecting and engagement capabilities to transform Apollo into what they describe as an “end-to-end AI sales platform.”

Key features:

• Company and contact data: Apollo has a huge B2B database with millions of verified contacts, CRM integrations for data enrichment, and AI recommendations based on past wins.
• Predictive lead scoring: You can set up manual lead scoring models or use Apollo’s AI model to prioritize leads based on companies you’ve previously won.
• Sales engagement and automation: Apollo’s sales engagement functionality includes email and LinkedIn sequencing, support for improving email deliverability, and an AI email writer.
• Sales intelligence: Apollo has a Gong-style conversational intelligence tool that records conversations and analyzes them to provide insights like call summaries and recommendations for next steps.

See what users are saying about Apollo on G2.

Cognism is a data provider and sales intelligence tool. What makes it unique is its focus on Europe. It's a UK-based company with a strong focus on verified, GDPR-compliant data in the EMEA region.

Key features:

• Intent data: Cognism provides details on the software used by your target accounts and sends alerts for key signals, such as funding announcements and job changes.
• Company and contact data: This is Cognism’s strongest offering. They have a database of B2B emails, phone-verified numbers, and offer company firmographic data. You can manually import via CSV or set up automated CRM data enrichment.
• Sales intelligence: Cognism’s Sales Companion is its most recent addition. It gives you AI-driven recommendations for actions to take, as well as a Chrome extension that pulls up contact data when you’re on a prospect’s LinkedIn page.

See what users are saying about Cognism on G2.

Warmly is an alternative to ABM tools like 6sense and sales engagement platforms like Outreach and Salesloft, with a heavy focus on using AI to run sales outreach.

It anonymizes website traffic, uses AI to craft email, LinkedIn InMail, and chatbot sequences, and integrates intent signals from a variety of sources (like Bombora) so sales teams can design more relevant outreach programs.

Key features:

• Intent data: Warmly provides first-party signals (website visitor behavior), second-party signals (social media browsing activities), and third-party signals (keyword and competitor research).
• Company and contact data: You can access a database of over 200M companies and contacts, search using filters like job title or location, and either add them to your CRM or straight to Warmly’s prospecting tool. 
• Sales engagement and automation: Their AI SDR agents can run sales outreach (via website chat, email, and LinkedIn), with human reps only getting involved when prospects are toward the bottom of the funnel.

See what users are saying about Warmly on G2.