10 6sense Alternatives B2B Brands Swear By

The strongest 6sense alternatives don't all compete with 6sense at the same level. Some cover the full stack (intent data, B2B advertising, contact data, sales intelligence). Others are purpose-built for one of those use cases and do it better than 6sense does at that specific thing.

Teams evaluate 6sense competitors for different reasons: price, contact-level precision 6sense doesn't offer, GDPR-compliant European data, or a tighter fit with their existing stack. Whatever's driving the search, here are 10 options worth putting on your list.

6sense is a revenue intelligence platform for B2B sales and marketing teams. It uses AI and predictive analytics to identify which companies are actively researching your product category, tracking intent signals across third-party content, search behavior, and ad engagement to surface in-market accounts.

Its main capabilities: AI-powered intent data and account scoring, account-level B2B advertising, contact and company data, and sales intelligence. It operates at the account level, which means it tells you which company is showing buying intent, not which individual at that company is the one doing the research.

The most common reasons teams start evaluating 6sense competitors come down to four things.

Pricing: 6sense doesn't publish its pricing publicly. Enterprise contracts can run significantly into the six figures, which is hard to justify if you only need one or two of its capabilities and not the full platform.

Account-level limitations: 6sense tracks and targets at the account level. If your SDRs need to know which specific person at a company to reach out to, not just that the company is in-market, you'll need to layer in additional tools to fill that gap.

Implementation complexity: Getting full value from 6sense typically takes months of RevOps setup and ongoing tuning. Teams without a dedicated RevOps function often can't activate everything the platform offers.

Regional data coverage: 6sense's intent data and contact database are strongest in North America. Teams targeting European markets tend to find weaker coverage and lower match rates for EMEA accounts compared to US-centric databases. 

Best for: Revenue teams that need to reach specific named contacts in their target accounts with ads, and want to know exactly who engaged.

Influ2 is a contact-level ABM platform. With Influ2, revenue teams can:

• Spot the moment named buyers focus on topics that matter to them.
• Target buyers with ads where they spend their time and exactly who you reached by name.
• Guide each buyer with messages matched to their intent, engagement, and sales stage.
• See in number how each engagement lifts sales conversion rates and turns into revenue.

6sense and Influ2 are fundamentally different tools, but they overlap in two key areas:

• B2B advertising: With Influ2's contact-level ads, you can specify which buying committee members to target (pulled straight from your CRM), then serve different ads to each prospect based on their stage in the buying journey. You can’t get that granular with 6sense, which only offers display advertising at the account level.
• ABM Intent: 6sense provides intent signals from third-party sources and search, but only at the account level. Influ2's contact-level intent provides those same signals at the contact level, so you know exactly who is researching topics that matter to you and what they're interested in, across social, search, ads, and third-party content.

 Influ2's own research bears this out: pipeline conversion is 2.18x higher for buying groups with at least one ad click, and conversion to booked meetings is 1.74x higher for engaged contacts

If you need deeper insights than "Someone at Acme is showing intent" and want to know "Susie Q from Acme searched your product category," Influ2 is worth checking out.

Learn more about Influ2.

Best for: Enterprise ABM teams that want an all-in-one platform with account-level intent, advertising, and orchestration under one roof.

Demandbase, like 6sense, is an account-based marketing platform. GTM teams use it to identify target accounts by monitoring intent signals and matching ICP criteria against company lists.

Key features:

• B2B advertising: Target at the account level (not to specific contacts) via a built-in demand-side platform (an interface for buying and managing ad inventory).
• Intent data: Demandbase shows you what people at target accounts are searching for online and what competitors they're researching on review sites.
• Company and contact data: Build out buying groups for target accounts and access email and phone numbers for decision-makers.
• Sales intelligence: Demandbase uses AI models to identify which accounts are "hot" and suggest actions to take to engage prospects.

For a deeper look at how Demandbase's intent data works, see Influ2's breakdown: https://www.influ2.com/blog/demandbase-intent-data 

See what users are saying about Demandbase on G2.

Best for: Mid-market teams that want account-based advertising without the enterprise price tag of 6sense or Demandbase.

AdRoll ABM (formerly known as RollWorks) is another ABM platform, but with a stronger focus on account-based advertising. It’s also generally cheaper than 6sense.

Key features:

• B2B advertising: Built-in B2B DSP, AI tools for optimizing bidding strategies, and ad personalization features like dynamic fields.
• Intent data: Integrates Bombora data, proprietary keyword intent (search behavior) data G2’s review site behavior into a single intent data product.
• Company and contact data: Build ad audiences using your own first-party data, RollWorks' firmographic and B2B contact data, or a combination of both.
• Predictive lead scoring: Account-level scoring (ICP fit based on firmographic and demographic attributes) and contact-level scoring (how engaged a specific person is).
• Sales intelligence: Tracks ad engagement, website activity, and CRM data to calculate which accounts are “hot” and help sales reps prioritize their actions.

See what users are saying about Rollworks on G2.

Best for: Teams that need third-party intent data without the full-platform overhead, and want to plug it into the tools they already use (6sense, Demandbase, RollWorks, and others already resell it).

Unlike all of the other 6sense alternatives on this list, Bombora does just one thing: Intent data.

Bombora's intent data is the backbone of most platforms on this list (6sense, Demandbase, RollWorks, and Cognism all resell it), which tells you something about the quality.

Their intent data gives you insight into what topics your prospects are searching for online, so you can refine your list of target accounts and design more relevant, personalized sales outreach. Their Company Surge feature tells you which companies have started researching your product category more than usual.

See what users are saying about Bombora on G2.

Best for: GTM teams that need the largest possible B2B contact database, combined with intent signals and sales engagement in one platform.

ZoomInfo is another alternative to 6sense that packs a bunch of functionality into a single platform. While they used to be just a B2B data provider (still a core competency), ZoomInfo has acquired a number of different tools to expand their offering toward an all-in-one solution for all GTM activity.

Key features:

• Intent data: ZoomInfo integrates bidstream data and website visitor behavior data from co-ops and publisher networks with your first-party customer data, and also supplies review data from G2.
• Company and contact data: Access over 100M different company profiles, 135M verified phone numbers, as well as firmographic and demographic data 
• Predictive lead scoring: Build custom scoring models based on ICP fit and engagement signals, and set up routing so that high-scoring leads go to the best reps.
• Sales engagement and automation: ZoomInfo has basic sales outreach workflow automation (like email sequences) and integrations with CRMs and Salesloft. 
• Sales intelligence: ZoomInfo's conversation intelligence product (Chorus) analyzes customer calls, meetings, and emails and uses AI to identify winning behaviors.

If you're comparing 6sense and ZoomInfo head-to-head, see Influ2's comparison: https://www.influ2.com/compare/6sense-vs-zoominfo

See what users are saying about ZoomInfo on G2.

Best for: Teams already evaluating multiple vendors who want to know which of their target accounts are actively comparing tools on G2 right now.

G2 Buyer Intent is a sub-brand of G2, the software review platform. 

G2 Buyer Intent tells you about what prospects at target accounts are doing on G2’s website, like what competitors they are researching or comparing, and product categories they’ve viewed.

Many of the other 6sense alternatives listed here, and 6sense itself, resell G2's intel as part of their intent data product, but you can also access it directly from G2.

If you're evaluating intent data sources more broadly, see Influ2's breakdown of leading intent data providers.

Learn more about G2 Buyer Intent.

Best for: HubSpot users looking to enrich their CRM data, score leads, and add a B2B advertising layer.

Clearbit (now Breeze Intelligence for HubSpot) is primarily a B2B data provider, but it also layers in lead scoring, website deanonymization, and B2B advertising.

One thing to know before you add it to your shortlist: Clearbit now only works inside HubSpot. If you're not already a HubSpot customer, this one's off the table.

Key features:

• B2B advertising: Facebook advertising with more business-centric targeting than Meta's native platform provides.
• Company and contact data: Clearbit's main use case. It gives you 100+ B2B data points on every contact or company you're going after, like what software they have installed or how many employees the company has.
• Predictive lead scoring: Lead scoring and routing rules that incorporate first-party data (like website behavior) alongside firmographic signals.

See what users are saying about Clearbit on G2.

Best for: Sales teams that need a large contact database combined with outbound sequencing. A strong option if outbound prospecting and data enrichment are what's driving the 6sense evaluation.

Apollo is an AI sales prospecting and outreach tool. Company and contact data are its main capabilities (that's where Apollo got its start), but they've been slowly adding sales prospecting and engagement capabilities to transform Apollo into what they describe as an "end-to-end AI sales platform."

Key features:

• Company and contact data: Apollo has a large B2B database with millions of verified contacts, CRM integrations for data enrichment, and AI recommendations based on past wins.
• Predictive lead scoring: Manual or AI-driven scoring models that prioritize leads based on companies you've previously won.
• Sales engagement and automation: Apollo's sales engagement functionality includes email and LinkedIn sequencing, support for improving email deliverability, and an AI email writer.
• Sales intelligence: Apollo has a Gong-style conversational intelligence tool that records conversations and analyzes them to provide insights like call summaries and recommendations for next steps.

See what users are saying about Apollo on G2.

Best for: EMEA-focused sales teams that need verified, GDPR-compliant contact data, particularly in European markets where US-centric databases fall short.

Cognism is a data provider and sales intelligence tool. What makes it unique is its focus on Europe. It's a UK-based company with a strong focus on verified, GDPR-compliant data in the EMEA region.

Key features:

• Intent data: Cognism provides details on the software used by your target accounts and sends alerts for key signals, such as funding announcements and job changes.
• Company and contact data: A database of B2B emails, phone-verified numbers, and offer company firmographic data, accessible via manual CSV or automated CRM enrichment.
• Sales intelligence: Cognism's Sales Companion gives you AI-driven recommendations for next steps and a Chrome extension that pulls up contact data when you're on a prospect's LinkedIn page.

See what users are saying about Cognism on G2.

Best for: Sales teams that want to identify and automatically engage website visitors using AI. A different angle than 6sense's ABM intent, focused on active inbound interest.

Warmly is an alternative to ABM tools like 6sense and sales engagement platforms like Outreach and Salesloft, with a heavy focus on using AI to run sales outreach. It anonymizes website traffic, uses AI to craft email, LinkedIn InMail, and chatbot sequences, and integrates intent signals from a variety of sources (like Bombora) so sales teams can design more relevant outreach programs.

Key features:

• Intent data: Warmly provides first-party signals (website visitor behavior), second-party signals (social media browsing activities), and third-party signals (keyword and competitor research).
• Company and contact data: 200M+ companies and contacts, searchable by job title, location, and other filters, with direct CRM sync or import to Warmly's prospecting tool. 
• Sales engagement and automation: Their AI SDR agents can run sales outreach (via website chat, email, and LinkedIn), with human reps only getting involved when prospects are toward the bottom of the funnel.

See what users are saying about Warmly on G2.

The right alternative depends on which part of 6sense you're actually trying to replace.

If you need contact-level ad targeting: 6sense only advertises at the account level. If you need to reach specific individuals in your buying committee and know exactly who engaged, Influ2's contact-level ads are the most direct alternative for that capability.

If you need a full-stack ABM platform: Demandbase and RollWorks are the closest functional equivalents to 6sense. Demandbase is typically the enterprise choice; RollWorks tends to fit mid-market budgets better. For a detailed breakdown, see Influ2's enterprise ABM tools comparison.

If you only need intent data: Bombora is the most focused option, and its data already powers several of the other tools on this list. G2 Buyer Intent is worth adding if review site signals are particularly valuable for your category. Also, Influ2 provides contact-level intent data from social media, search, ad engagement, and third-party content.

If your team is primarily in HubSpot: Clearbit (Breeze Intelligence) is the most native option since it's built directly into HubSpot.

If your team is focused on outbound prospecting in EMEA: Cognism's GDPR-compliant database is hard to beat for European contact data.

If you need to identify and engage website visitors: Warmly takes a different approach to the rest of this list. It's more inbound-triggered than ABM-driven, but it fills a real gap if website visitor identification is the main use case.

Most teams we've spoken to who are actively replacing 6sense fall into one of the first two buckets — they either want contact-level precision their current stack can't give them, or they need a platform that fits inside a smaller budget without sacrificing the core ABM use case.

If your goal is to bring your ABM to the contact level, get a demo of Influ2.

What is the best 6sense alternative? The best 6sense alternative depends on what you're trying to do. For contact-level ad targeting and intent data at the individual level, Influ2 is the strongest option. For a full-stack ABM platform most similar to 6sense, Demandbase is the closest equivalent. For pure intent data without the platform overhead, Bombora is the most widely used choice.

What's the difference between 6sense and Influ2? 6sense operates at the account level, identifying which companies are showing intent and targeting everyone at that company with ads. Influ2 operates at the contact level: it targets specific named people from your CRM, serves ads directly to those individuals across channels, and tracks which person (not just which company) engaged. The practical difference is that Influ2 shows you that Susie Q from Acme searched a relevant keyword and clicked your LinkedIn ad. 6sense shows you that someone at Acme is in-market.

Is there a cheaper alternative to 6sense? RollWorks/AdRoll ABM is generally considered more affordable than 6sense while covering most of the same account-based advertising use case. Apollo and Cognism are also more cost-accessible if your primary need is contact data or outbound sequencing rather than a full ABM platform. Depending on your use-case, Influ2 may also be a lower-cost option than 6sense.

What's the best 6sense alternative for HubSpot users? Clearbit (Breeze Intelligence for HubSpot) is the most native option since it's built directly into HubSpot. It handles B2B data enrichment, lead scoring, and some advertising capabilities without leaving the platform. However, most 6sense alternatives, including Influ2, have Hubspot integrations.

What's the best 6sense alternative for companies focused on Europe? Cognism is the most common choice for EMEA-focused teams. Its contact data is GDPR-compliant and particularly strong in European markets, where US-centric databases typically have lower coverage and verification rates.

What's the difference between 6sense and Demandbase? Both are enterprise ABM platforms with intent data, advertising, and orchestration built in. The main differences come down to intent data methodology, pricing, and specific features within each category. For a detailed breakdown, see Influ2's 6sense vs. Demandbase comparison.

What does 6sense cost? 6sense doesn't publish its pricing publicly. Contracts are custom-quoted and typically positioned at the enterprise level, meaning costs can vary widely depending on the number of seats, features, and data volume. If pricing transparency is a priority, tools like RollWorks, Apollo, and Cognism are generally more upfront about their pricing tiers.