Case StudyOct 11, 20222 min

How Hexaware Quadrupled the Number of Sales-Ready Leads with Influ2

Learn how Hexaware delivers relevant ads to each buying group member across the various stages of the funnel using Person-Based Advertising insights.
Rishi Kalapi
Rishi Kalapi
Deputy Marketing Manager at Hexaware

About Hexaware

Hexaware is a global IT consulting and outsourcing company. They are renowned for their expertise in delivering digital transformation services. They provide a wide range of services, including application development, cloud computing, automation, and cybersecurity solutions.

With a focus on innovation and customer-centricity, Hexaware empowers organizations to enhance efficiency, agility, and competitiveness in the rapidly evolving digital landscape.

The Challenge

Despite leveraging data and human intellect to shape its marketing approach, Hexaware lacked the ability to reach prospects on a one-to-one basis and gather detailed person-level campaign analytics.

This limitation hindered their marketing strategy, which relied on relevant ads across different stages of the funnel and identifying purchase intent to increase sales velocity.

The Solution with Influ2

Recognizing the critical gap in their marketing arsenal, Hexaware partnered with Influ2 to implement Person-Based Advertising. This solution enabled Hexaware to connect with decision-makers and influencers at target accounts while providing comprehensive person-level campaign analytics.

To maximize the impact of Person-Based Advertising, Hexaware leveraged granular person-based analytics to segment their target prospects further. By doing so, they created hyper targeted marketing assets tailored to each prospect's position in the sales funnel. 

With the highly granular control and visibility from Influ2, we have an accurate estimate of both funnel stage and media consumption patterns. This helps us narrow down on the buying group, target them with specific messaging that would ultimately help them reach the same decision collectively.

Rishi Kalapi, Deputy Marketing Manager at Hexaware

The Results

The implementation of Person-Based Advertising in conjunction with hyper targeted marketing assets yielded impressive results for Hexaware. Their reach of target prospects saw a significant increase, resulting in a remarkable 4x lift in sales-ready prospects.

Other key achievements:

  • 10,000s of target prospects reached monthly
  • a remarkable 10x increase in targeted ad frequency
The conslusion

Hexaware's collaboration with Influ2 and the adoption of Person-Based Advertising proved instrumental in propelling their sales velocity to new heights. By leveraging person-level campaign analytics and employing hyper targeted marketing assets, Hexaware achieved substantial success in reaching and engaging their target prospects.

The remarkable 4x increase in sales-ready prospects highlights the efficacy of their revamped marketing strategy, driving business growth and reinforcing Hexaware's position as a leader in IT consulting and outsourcing.

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