How Quantexa Accelerated a Complex Enterprise Deal by 66% Using Deal-Based Marketing

In complex B2B sales, precision is the difference between pipeline and progress. Quantexa, a leader in Decision Intelligence, accelerated a high-value deal by 66%—moving from outreach to signed contract in just 90 days.

The approach? A tightly executed, contact-level ad campaign powered by Influ2, built to align every message, signal, and sales motion with the people who mattered most.

Here’s the playbook that made it happen.

The goal of this campaign was to bring an active, late-stage opportunity across the finish line.

Quantexa’s marketing team partnered closely with Sales to engage over 50 buying committee members, delivering timely, relevant content to every stakeholder and enabling smart follow-up at each stage.

The campaign followed a three-stage buyer journey:

• Awareness: Messaging addressed high-level challenges like data silos and regulatory complexity
• Validation: Content highlighted Quantexa’s unique differentiators and proven outcomes
• Procurement: Materials focused on ROI, implementation readiness, and risk reduction

Each asset was sequenced based on where the stakeholder sat in the deal and what they needed to move forward.

Rather than broad segments, Quantexa used Salesforce and HubSpot data to identify 57 specific stakeholders within one high-value opportunity.

They included VPs and Directors in Risk, Compliance, Fraud, Data Engineering, and Product—across regions.

With Influ2, Quantexa delivered tailored ads to each individual across platforms like LinkedIn and Google.

Instead of marketing to accounts, Quantexa was able to reach the decision-makers driving the deal forward.

When a contact engaged with an ad—clicked or viewed—real-time signals were sent to Sales via Slack and HubSpot tasks.

That meant every rep knew who was showing interest, what they were engaging with, and when to follow up, ensuring follow-up emails became hyper-relevant.

Each stakeholder received content crafted for their role and stage in the journey:

• C-Suite: Strategic narratives and visual storytelling
• Technical Leads: Short videos, use cases, benchmarks
• Procurement: ROI models and implementation overviews

A/B tests helped refine messaging by function—whether contacts responded better to technical depth or business value—allowing mid-campaign optimization.

• Influ2: Contact-level advertising and engagement signals
• Salesforce: Contact and opportunity mapping
• HubSpot: Segmentation, sequences, and automation
• Slack: Real-time alerts for Sales

No bloated stack. No outsourced execution. Just in-house alignment that worked.

“Marketing became a real-time deal partner. Influ2 signals told us who was leaning in and why—cutting our cycle by two-thirds.”  — Hannah Perry, VP Global Demand Generation, Quantexa

• 51% reach of key decision-makers through targeted ads
• 31% engagement rate with content 
• 82% of sales calls influenced by ad engagement 
• 66% faster deal cycle (3 months vs. 9 months) 
• Over 100x return on media spend — without agency fees or waste

It became a new blueprint for deal-based marketing at Quantexa—proving that when sales and marketing move in lockstep, velocity and revenue follow.

• Map your outreach to real people, not personas
• Use buying stage and role to tailor messaging
• Connect ad signals directly to sales motion
• Ditch handoffs—enable collaboration in real time
• Use ads as a revenue engine, not just a brand play

👉 Want the full story? Read the Quantexa case study here.