PodcastJun 17, 2022

The Ins And Outs of Buying Group Marketing, with Amisha Gandhi

To take your account-based programs to the next level, you need to laser-focus on decision makers within a buying group to give them the right message, at the right time, in the right channels. Enter Buying Group Marketing (BGM).
Amisha Gandhi
Amisha Gandhi
SVP of Marketing at Tipalti
David Rowlands
David Rowlands
Head of Content at B2B Marketing

Key Points

Ads that help you sell
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