Webinar • Mar 23, 2022

The Advantages Of Buying Group Marketing

What will you learn?

Why Buying Group Marketing should be your new way of thinking about individuals involved in making a purchasing decision
How to conceptualize the different personas involved in a buying decision and personalize your approach to fit their specific needs
How BGM can be implemented in day-to-day marketing campaigns

Speakers

Dmitri Lisitski

Co-Founder & CEO of Influ2

Klaudia Tirico

Editor of DemandGen Report

Chapters

[00:33]	About Influ2
[02:29]	On marketing to people and not just accounts and how Influ2 helps you target every relevant individual within every account
[04:34]	How to get started with buying group marketing for targeting different members of a buying committee
[06:02]	On messaging personalization
[07:59]	How to measure all the relevant business metrics from a new perspective
[10:16]	CEO's day-to-day priorities
[11:51]	A few words on office life at Influ2 and how the new dynamic looks like
[14:52]	A sneak peek into the conversation CEOs have with each other
[17:36]	What’s next for Influ2?

Key takeaways

Buying Group Marketing introduces a new way of thinking about individuals involved in making a purchasing decision, rather than just targeting accounts.

It focuses on different personas involved in the buying process and helps companies personalize marketing approaches to meet their specific needs.

Next webinars

Winning Together: How aligned sales and marketing teams close more deals

Beyond Personalization: How Humanization Drives Real Connections

Account-Based GTM: Turning Strategy into Action

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