I was pleased to have Marcus Akerland, Amplitude’s Senior Manager of Performance Marketing, join me at the B2B Sales and Marketing Exchange (B2BSMX) to discuss common challenges that B2B Marketers face, our work together, and how a Person-Based Advertising approach has helped Amplitude land enterprise leads.

Tune into our discussion, where we give tips on how to:

• Effectively target potential leads at enterprise companies;
• Improve your potential customer communication;
• Align targeting and outreach with sales;
• Implement the latest marketing strategies and technologies to increase sales

As I was listening to Marcus, I was struck by his thoughts on the relationship between sales and marketing and how often they are misaligned. When this happens it’s very difficult to land high-quality leads because each team needs the other to succeed. Marketers need a strong collaboration with sales because it’s very difficult to pin-point decision makers when you have a 35,000 foot view. And, sales needs to remember that marketing is their support and air cover.

As Marcus shared, it’s imperative to have strong collaboration and communication as the foundation of your successful cross-functional partnership. With this relationship in place, Influ2 can help you land on the targets that you’re trying to reach. Without it, you may as well be watering rocks.

This is why we’re such strong believers in Person-Based Advertising; because a Person-Based Advertising solution helps marketers reach the actual decision-makers within an account. Empowering marketers to know exactly who they’re reaching on a name-by-name basis and what type of content is resonating with the ad target is game-changing.

This is what drives sales and increases leads - and that’s why it is so foundational to our vision and the solutions we provide.

Thanks for watching!